Main Path approaches Search Engine Optimization (SEO) the way it should be—holistically.
SEO is more of an umbrella term that encompasses many different marketing activities. In order to have a great organic search presence, you must do many marketing activities really well. For example, you need a solid content marketing plan, then you need to distribute that content, then you need to do outreach and promotion of that content.
SEO isn’t just about links and keywords. Search engines look at links, keywords, tech optimization, social media, distribution, brand awareness, time on site, click through rates, and a lot more. All of these activities will help your overall SEO profile.
But that’s not all. Search engine algorithms are extremely complex and look at a variety of factors when determining how to rank your site. There is no “silver bullet” when it comes to SEO. You have to address many on-page optimization factors along with all of the off-page factors, which requires you to participate in many different marketing channels.
First and foremost, Main Path believes that internet marketing activities should not only be trackable, but they should also drive results. This is why we start with the end game in mind.
What are your company’s Key Performance Indicators (KPIs) for success on the web—leads, phone calls, online sales, content downloads? Once we understand your KPIs, we will tailor a plan for your campaign by leveraging our data driven formulas, which target the interconnectivity of the web. Google and other search engines evaluate this interconnectivity and they look at many different “signals” in order to determine importance and relevancy. If your campaign does not take advantage of this data and interconnectivity, then you’re going to be chasing the competition.
We will leverage industry leading data, our proprietary relationships, and formulas for success to help drive online results for your business.