We understand that the majority of small to mid-sized businesses cannot support the costs of a complete digital marketing department—it’s just not cost effective for these companies to hire 4 to 6 (or more) employees to run their digital marketing programs.
Instead, many of these companies will hire a digital marketing manager and task them with all of the online marketing efforts for the business. While common, this is a massive undertaking for just one person and will often result in poor performance and a low ROI.
Main Path solves this challenge by providing a full outsourced team of digital marketing specialists, each focused on their particular area of expertise. This team of specialists is led by a dedicated digital marketing executive, who’s the most senior member of our team, and your main point of contact.
We aren’t guessing what will work with your campaigns. We believe that digital marketing strategies should be based on data-driven formulas, not the opinions of individuals. That is why we have generated dozens of formulas we employ to develop campaigns that will provide a higher and quicker ROI.
The internet has evolved and is more multidimensional than ever. As part of our data driven formulas, we leverage the interconnectivity of the web and ensure all of your online marketing channels are working together to help drive results.
We value your time and want to give you the most important information in the least amount of time. That is why, rather than sending you a 30+ page auto-generated SEO report like a typical agency would, your dedicated marketing executive will report back on how we are performing each month based on the key performance indicators your company cares about most.
If we are meeting our goals, then we talk about what is working and how we can continue to increase performance. If the goals are not where we expect them to be, then we are going to talk about what is not working, show the data behind why it is not working, and provide specific recommendations to improve results.
We will develop a customized, multi-channel digital marketing strategy that leverages a combination of the services described below.