Nowadays, anyone with a Facebook profile considers themselves a social media expert. Social media marketing didn’t really exist 10 years ago; however, it is now an integral part of every successful integrated digital marketing campaign.
Some companies do not think social media is applicable to their business or target audience; however, we disagree. We look at social media marketing as not only a direct channel to acquire and inform new customers, but also as a distribution and outreach channel to help push your overall traffic and SEO goals. Search engines, including Google, trust social interaction and consider it as a signal of relevancy.
As with any single marketing channel, social media must be integrated holistically as part of a larger, interconnected campaign. A social media strategy alone will not guarantee online success for a company; however, ignoring social media is not an option if your goal is to be successful online.
We have many B2B (business to business) clients that may never get a client directly from a social media channel; however, through consulting with one of our Marketing Executives, we’re able to educate them on the fact that social media plays an important role in getting more signals pointing back at their website. For example, we may post a blog on our client’s website or through one of our partner websites, then we may use the client’s social media profiles to push that information out (i.e., distribution). Now, there may be very few people who see that Facebook or Twitter post; however, Google sees it and the put heavy emphasis on social media links and engagement. The more signals you have coming back from social media and other channels, the more likely you are to get rewarded by search engines.
As with all of the other marketing channels we manage for our clients, Main Path integrates a social media strategy into the larger game plan.
Social media sites such as Facebook, Pinterest, Twitter and LinkedIn are all very different beasts. These platforms require specific knowledge about the platform with each being more applicable to a slightly different audience.
Plus, all of these platforms are also businesses, so they need to make money. This is why you see more and more ads showing up in your Facebook feed—they need to show a return to its investors.
Through our data-driven formulas and senior-level Marketing Executives, Main Path is able to craft a tailored social media strategy utilizing both paid social media and other distribution and outreach tactics. Let us help you craft a strategy today.