Customer feedback is the golden ticket to figuring out where your business can grow and prosper. When you get to know what your customers think, your business can be more responsive and move in ways that will facilitate a better future. This is a strategy worth investing in and finding ways to gather customer feedback should always be at the forefront of every business model. Here are five ways to effectively gather this data.
Scour Social Media Pages
The first place you need to look is the social media of the company. Social media for business is continuing to grow in both reliability and validity. Millions of users all over the world use these platforms and a business can use that to their advantage in a number of ways. Ask for survey engagement, post interactions and live feed content support and use this information to further your cause.
Q&A Sessions
A highly effective, direct route to explore is adventuring into Q&A territory. With a platform like Vevox, a company is able to conduct live question-and-answer sessions in a highly interactive way. The Vevox app allows you to collect data in real-time and find ways to ask the customers everything you want to know about how they perceive your company. Vevox makes it possible to host large-scale events geared towards attaining useful insights to action immediately.
Email Survey Requests
Surveys are possibly the most tried and tested method out there for gathering customer feedback. Email marketing is also a long standing communication method that facilitates a company to reach out to a big stretch of people. Check in with your customers after they visit your site or purchase a product/service, and ask them directly to fill in a form about their experiences.
Analyse Live Chat Interactions
Live chat boxes are direct, accessible customer service platforms. These are fully recorded and the data within will be invaluable. These boxes are often more honest and insightful than any other method of customer service interaction. When you allow customers to chat online, you have a unique arena that allows them to express their true thoughts with fewer filters and social conventions steering the interaction. Typing is easier than verbal chat, after all, so it makes sense that there would be more honesty and, therefore, more useful data to work with.
Make Your Site Wholly Interactive
A business website is an integral tool. The more interactive it is, the better. There are strategies like well-timed survey pop ups and persistent engagement features that can improve the degree to which customers give you their thoughts and feelings. E-commerce is a highly popular method of consumerism and it is only predicted to keep on growing. Your website will be worth investing in because it will open doors that other methods simply cannot.
Any of these six things will help you gather customer feedback. With feedback, you gain insight. With insight comes better knowledge that will shape the future of your company. A brand that engages with its customers is one that strives to be better and provide an enhanced product or service.