If you own a small business or you just want to try something new at a larger firm, it’s essential to do everything you can to boost brand awareness and get your name out there.
A strong online presence is key, and one of the best ways to achieve that is through a comprehensive digital marketing campaign.
In this article, we’ll discuss several tips for boosting your brand awareness using various digital marketing techniques.
We’ll also talk about video production for social media and how you can use SFX and royalty-free music in your social media videos to get the best results. Let’s get started!
Give Something Away for Free
You might be hesitant about a giveaway, but giving away something for free is a useful and effective way to get people talking about your brand.
This could be a sample of your product, a hefty discount code, or even just some helpful information that people will find valuable.
Whatever product or service you choose to give away, make sure it’s high quality and relevant to your target audience.
People will surely appreciate the gesture, and it will help to increase brand awareness and build goodwill.
The next time a person thinks of your product or service, they’re more likely to remember yours.
Leverage Influencers
Influencers have proven to be a powerful asset for any digital marketing campaign.
When you partner with an influencer, you’re tapping into their audience and getting your brand in front of new people.
Influencer marketing is projected to reach $21.1 billion.
Choose influencers who are not only relevant to your industry, but whose values also align with your own.
This way, you can be sure that the partnership will be a positive one for both parties involved.
Start a Podcast
Podcasts are popular as ever, and they offer a great way to reach a new audience.
If you start a podcast that’s relevant to your industry, you’ll be able to share valuable information with listeners while also promoting your brand.
This is a great way to build thought leadership and boost brand awareness at the same time.
It’s also not as much work as you might think.
You can record and edit your episodes using just a few simple tools.
Just make sure that the platform (host) you’re using will publish your podcast on the top podcast apps, like Apple’s native app and Spotify.
Develop Compelling Content
Quality content is still the king when it comes to digital marketing. If you want people to take notice of your brand, you need to produce high-quality content that’s interesting and informative.
This could potentially be any number of things, from blog posts and infographics to eBooks and whitepapers.
Whatever form of content that you choose to create, make sure it’s well-researched and engaging.
If you can get people talking about your content, you’re on the right track to boosting brand awareness.
Engage in Social Media Marketing Across Various Platforms
Social media is one of the most effective tools for boosting brand awareness.
With billions of active users, there’s a good chance you’ll be able to reach your target audience on at least one social media platform.
The key is to create engaging content that resonates with your audience and encourages them to share it with their followers.
It’s also a good idea to consider using paid social media advertising to reach a wider audience.
Create Engaging Social Media Videos
Social media videos are an excellent way to engage your audience and get people talking about your brand.
These videos should be creative, informative, and, most importantly, entertaining. Make use of any online video editor to create & edit such videos.
According to HubSpot, video marketing is great for educating your audience and building trust.
These videos should be creative, informative, and, most importantly, entertaining.
Don’t think of your video as a commercial in the TV sense.
You want it to be short, fun, and entertaining for any social media user. You want them to stop and watch yours as they scroll through countless others.
For example, you could create a short video clip that introduces your business, or you could create a tutorial that shows viewers how to use your products and services. Try to keep your video interesting and engaging and promote it on your social media channels and across other marketing channels to ensure maximum reach and impact.
If your marketing budget allows, you can work with a tech and ecommerce video production company that specializes in creating high-quality, engaging videos that tell your brand’s story and connect with your target audience.
Using SFX and Royalty-Free Music in Your Videos
You can use SFX and royalty free music to make your social media videos more engaging and memorable.
Just make sure the audio you choose is high quality and relevant to your video’s content.
You don’t want to use audio that will distract from your video or turn people off. If done correctly, SFX and royalty-free music can add another dimension to your social media videos and help you grow brand awareness.
If you’re looking for resources, sites like Soundstripe and Epidemic Sound offer tens of thousands of royalty-free songs, including new music and sound effects tracks, giving you unlimited access to all the music and SFX you should ever need for any media projects.
These will help give your social media videos the professional edge you’ve been looking for.
Get Active on Forums and Community Sites
Another effective method to get your brand in front of new people is to be active on forums and community sites.
If you can provide helpful information or insights, people will start to take notice of your brand.
Just be sure not to spam these sites with marketing messages, as that will only annoy and turn people off.
Instead, focus on being helpful and engaging in meaningful conversations.
Participate in Industry Events
Industry events are a great opportunity to network with other professionals and get your brand in front of new people.
Attend trade shows, conferences, and webinars that are relevant to your industry.
You can also sponsor these events to get your brand name in front of even more people.
The Bottom Line
These are just a few of the tips you and your business can use to boost your brand awareness with a digital marketing campaign.
If you’re ready to take your brand to the next level, give some of these ideas a try.
The key is to not limit yourself to one or the other, but rather take a multi-platform approach so that you’re getting the most reach.
And don’t forget to use SFX and royalty-free music in your social media videos to make them more professional, engaging, and memorable.
With a little bit of effort across several media platforms, you’ll be well on your way to boosting brand awareness and growing your business better than ever before.