Are you running Video ads for your client? Are you tired of going into the Video section in AdWords to manage your campaigns, jumping back and forth to make campaign optimizations and report on data? If so, then good news: Trueview video campaigns are now available within the core AdWords interface. The days of jumping back and forth are over! Managing your Video ads has never been easier since your campaigns now share the same structure as Search and Display. For those managing video, search, and display campaigns, AdWords has now made it easier for you to optimize across all of these campaign types with the power of bulk management tools within a single interface. This is a huge improvement for campaign management in AdWords, and I’ve highlighted some of the most useful features and capabilities of the updated interface below:

Campaign Filtering:

If you’d like to view the performance of just your video campaigns or filter just for Search, Google has now implemented the campaign type selector. This tool allows you to select just the type of campaigns you’d like to see, showing the most relevant tabs and columns for that type of campaign (i.e. Views for Video, Clicks for Search). The best part of this new tool is that Google will remember your column preference when you switch views, meaning you don’t need to change them each time you toggle between campaign types.

New Reporting Columns:

With the addition of Video campaigns to the core AdWords interface, new reporting columns have been introduced to help multi-channel advertisers quickly report on important ad interactions across all channels. The addition of these new columns is great for advertisers looking to get a quick snapshot of areas of opportunity as well as areas for improvement. These columns include:

  • Interactions: A main action taken on your ad – such as clicks for text ads and views for video ads.
  • Interaction Rate: Used to measure how often users are interacting with your ad after it is shown to them – for example, the interaction rate for video ads would be views divided by impressions.
  • Avg Cost: The average amount you have paid for your ads, divided by the total amount of interactions – for example, views divided by total cost for video ads.

Bulk Editing Updates:

With video ads now joining the AdWords interface, users will have access to an abundance of tools designed to help report on, optimize, and manage accounts with all different campaign types.  For example, bulk UI editing allows you to update multiple video and search campaigns at once, directly in the AdWords UI. This is a great way to adjust bids across multiple ad groups or pause ads and keywords.

If you haven’t upgraded your campaigns already, click All video campaigns in your account (one last time!) and click into the Upgrade Center to switch over all of your campaigns with ease. If you’re not ready to upgrade just yet, or you don’t feel comfortable upgrading yourself – don’t worry – Google will automatically begin to upgrade your campaigns starting in mid-October.

Whether your goal is to drive conversions, or simply build brand awareness, Google has now provided a single, unified tool to access all of your campaign goals in the same interface.


Author Bio: Alyssa Camire is the Paid Media Manager at Main Path Marketing. When she isn’t optimizing her campaigns or scouring the internet for the next digital trend, you can find her at the dog beach with her golden retriever, paddle boarding on the bay, or planning her next weekend excursion to explore all that California has to offer.


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