December 21st, 2007
Tips, Tools and Tutorials
A client of mine recently sent me the following snippet of text from his company’s SEO person named "Ron":
I double check with Ron about what constitutes changes to our site that may cause issues with our SEO and this was his reply:
You can change whatever you want after we have established positions……EACH time major changes… i.e.new pages, new sections, structural changes, etc are made there is the possibility Google will throw you in the sandbox…we never know until you look at them if they are a risk…..minor content changes are USUALLY okay..as long as they are reSEO’d…all I can tell you is go ahead and do what you want…if you lose positions afterward…it is what it is….we will do our best to avoid that from happening….but no one in their right mind makes changes to a site that is just newly changed and being indexed…it becomes a spiral of failure….
When I read this I cringed and couldn’t believe this person is still in business:
I was also told by my client that "Ron" advised his client company that changes to the site would be best made every "6 months". Unfortunatley, and to the best of my knowledge, they continue to use "Ron’s" services while paying "Ron" a lot of money each month to "optimize" their company web site. I’d get a second opinion!
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