Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own.

Here’s why:

Your Blog is Just the Foundation

Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all! 

But all on its own, it doesn’t make for a very magnificent dessert. 

47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success.


if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

infographic sharing information about content marketing

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Blog-Only Strategy


  • Current, loyal consumers
  • Specifically searched online for your product or service

Multi-Faceted Content Marketing Strategy

  • Current, loyal consumers
  • Specifically searched online for your product or service
  • Searched for a similar product or service
  • Follow publications in your industry
  • Haven’t heard of your product or service
  • Haven’t heard of your brand

All the Fixins’ — How to Build On Your Blog for Success

How do you turn a plain scoop of vanilla ice cream into a tantalizing hot fudge sundae? You add toppings, of course!

Here are three data-driven strategies you should be using with your blog, for an effective content marketing strategy!

Turn Blog Content into Visual Content

  • Humans are heavily visual learners
  • 50% of our brains are designed for interpreting visual input
  • The brain processes video 60,000 times faster than text
  • 59% of consumers prefer consuming content that’s beautifully designed, rather than simple
  • Content types B2B consumers are most likely to share with colleagues:
    • White papers (79%)
    • Webinars (68%)
    • Infographics (67%)

Top 3 most effective types of video content:

  • Customer Testimonials
  • Tutorial (“How-To”) Videos
  • Demonstration Videos

Share & Promote Quality Content 

  • 76% of content marketers prioritize quality over quantity
  • 69% focus on creating content for their audience more than for their brand
  • Articles on Google+ with a byline or author bio received 42% more social shares than articles without a byline or bio.
  • Having just one influencer share a piece of content resulted in 31.8% more social shares

Invest in Interactive Content

  • 53% of content marketers said they use interactive content — of those, 75% expect that to increase
  • 81% of content marketers agree it grabs attention better than static content
  • 79% agree it is reusable, giving more opportunities for exposure
  • 75% use it to educate the audience
  • 59% use it to increase audience engagement


What types of Interactive Content do marketers use?

  • 54% use Assessments
  • 52% use Calculators
  • 50% use Contests
  • 48% use Quizzes

Top 3 reasons marketers say they are NOT using interactive content:

  • Lack of staff/bandwidth
  • Lack of budget
  • Lack of technical expertise


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