Austin Vein Specialists

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Site Optimization and Content Marketing Produces Impressive Organic Search & Lead Generation Results


Austin Vein Specialists, an award winning vein clinic specializing in medical procedures for varicose and spider vein conditions, was having difficulty ranking in Google search within the highly competitive specialty medical field.

The client’s local citations were inconsistent, their geo-modified keywords and anchor text were over-optimized, their blog did not integrate with their domain, and they had duplicate content. With limited internal resources to address these problems, the client felt overwhelmed.

Main Path Enters the Picture

austin-vein
Main Path took over as Austin Vein Specialist’s digital marketing agency in January of 2014.

A dedicated Marketing Executive worked with the client to craft a digital marketing strategy that involved technical search engine optimization, conversion rate optimization, and high-quality content production.

Strategy Highlights

  • Conducted in-depth website optimization by integrating an XML sitemap, meta data descriptions, renamed URLs, an updated robot.txt file, new on-site content, and page consolidation.
  • Utilized heat mapping software to alter the site appearance and increase conversions.
  • Built-out and optimized local profiles through the use of a Google+ review campaign, schema.org mircodata mark-up, and local citation building.
  • Created and distributed blog posts and press releases through the client’s blog, targeted promotional channels, and social media platforms.

Results

Main Path’s ability to create a unique and effective digital marketing strategy resulted in increased local and national brand exposure for Austin Vein Specialists. In less than 6 months, Austin Vein Specialist’s saw the following results:

  • 35% increase in Google organic traffic
  • 40% increase in the number of leads

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