California Music Studios

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Increased social media engagement and thought leadership established for California Music School.

California Music Studios, a leading provider of music lessons for children in Southern California, was looking to establish themselves as a thought leader in the education industry.

While California Music Studios realized the importance of contributing guest articles to educational websites, they had limited time, resources, and relationships with high-authority educational websites.

California Music Studios was also looking to increase engagement on their social media channels, and wanted to use guest posting to drive interest in their social media channels and blog.


Main Path Marketing Enters the Picture

california-music-studios-logo2Main Path has been California Music Studio’s digital marketing agency since August, 2013.

A dedicated Marketing Executive and the Main Path content team worked with the CEO of California Music Studios to write an engaging and thought-provoking blog post. The Main Path distribution specialist then used Main Path’s partner relationships to find the perfect home for this guest blog post.

The guest post was published on a high-authority website, with a direct relationship to California Music Studio’s line of business. This website also leveraged the client’s blog post topic to run a twitter chat, generating a unique hashtag and engaging multiple social media users.

Main Path Marketing Results

  • Increased twitter followers and engagement
  • Successfully positioned California Music Studios as a thought leader in the education industry
  • Featured in the partner’s newsletter as an editor’s choice article
  • Named the highest-viewed article for January, with 1,970 unique views

Main Path’s ability to drive followers and social engagement, write relevant and engaging content, increase visibility, and support ongoing content creation and distribution, made for a powerful digital marketing project.

California Music Studios has continued to work with this partner to contribute engaging and relevant guest blog posts, which continue to drive traffic, and further establish California Music Studios as an expert and thought leader in the education industry.

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