Prior to engaging Main Path, Dynapar had worked with two other marketing agencies. They tasked those agencies with managing their PPC campaigns; however, neither agency was able to generate the ROI they were looking for and were not as hands-on or transparent as they would have liked. So Dynapar came to Main Path for their third and final attempt at making their PPC campaigns a success.
We began by restructuring Dynapar’s Google AdWords campaign. This included implementing conversion tracking of form fills, newsletter signups and whitepaper downloads in order to measure the success of each of these conversion points. We then used that data to make improvements that would enhance user experience and increase overall conversion rates.
The fresh campaign and conversion tracking strategy allowed us to optimize the campaign performance and make continuous improvements based on actual data. The campaign quickly led to a significant reduction in cost-per-lead and within one year the company saw the following results: