Field Nation

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Comprehensive Website Optimization and Content Marketing Strategy Yield Big Traffic Results


Field Nation, a hot spot for technical industry engagement and contracting, saw an opportunity to enhance their business profitability by increasing their organic search exposure.

The client understood that a comprehensive site optimization could be a powerful, cost-effective way to drive traffic and increase their brand awareness. However, feeling limited by time, resources, and digital marketing expertise, Field Nation decided to bring in a third-party expert.

 

Main Path Marketing Enters the Picture

 

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Main Path took over as Field Nation’s digital marketing agency in November of 2012. A dedicated Marketing Executive worked with the client to craft a digital marketing strategy that involved website search engine optimization (SEO), aggressive content marketing, and paid advertising.

Main Path also aimed to position the client as a thought leader in the shared economy market and promote their brand awareness on a larger (less local) scale.

Strategy Highlights:

  • Created a combination of over 50 blog posts, infographics, and slideshows.
  • Placed content on Business.com, Home Business Magazine, Tech.co, Geektime, Lifehack, SlideShare, Visually, and other targeted promotional channels – some of which garnered over 350 shares.
  • Structured the data markup for an Android app in the Google Play Store.
  • Conducted technical on-site optimization through utilization of title tags, meta descriptions, H1 tags, an XML sitemap, and quality content.
  • Established advanced analytics tracking and keyword research.

Results

BRIM’s ability to drive traffic through organic search methods established Field Nation’s Google ranking presence, and gave them the competitive edge they needed to drive business.

Field Nation saw over a 44% increase in Google organic traffic within one year.


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