The Stanford Center for Professional Development connects professionals worldwide to the research and teaching of Stanford University faculty in the School of Engineering and related academic departments. Qualified individuals may study for master of science degrees on a part-time basis, pursue graduate certificates and professional certificates, take individual graduate courses and professional courses, participate in workshops, view free online seminars, and more. Courses are delivered online, on the Stanford campus in the heart of Silicon Valley, and at the work site.
By working closely with Stanford, Main Path was able to determine the most critical services the university wanted to promote, which gave us the guidance to build a successful campaign.
Main Path built a robust PPC campaign using the Google AdWords platform. We implemented an aggressive ongoing PPC campaign and continued to optimize it each month. We also implemented several conversion-focused changes to their PPC landing pages.
Stanford was looking to increase the quality of the leads for their Center for Professional Development programs, while maintaining a positive ROI. Their goal was to increase the total lead volume while lowering the cost per lead.
We have seen huge results in Stanford’s campaign. Through our normal PPC campaign management and conversion optimization efforts, Main Path was able to significantly increase the total number of leads each month and decrease the average cost per lead.