Army and Navy Academy, a private military school for young men, saw an opportunity to increase their enrollment leads and conversion rate by updating their website and increasing their focus on pay-per-click (PPC) marketing. The client understood that their website needed a new look, and their current approach was not focused on lead generation or converting visitors. As a result, their PPC campaigns were coming at a high cost per lead and had a low conversion rate.
Main Path took over as Army and Navy Academy’s digital marketing agency in June of 2015. With a strong focus on improving enrollment leads before the new school year, Main Path assigned a dedicated Marketing Executive to work with the client and draft a digital marketing strategy that involved pay-per-click marketing and a strong focus on conversion rate optimization (CRO).
Main Path’s results-driven strategy created a conversion oriented pay-per-click campaign and landing page that saw great success. Within four months, their conversion rate increased from 2% to 7%, and cost per lead was reduced by 60%.