The awesome power of social media is not something to be underestimated. Platforms like Facebook and TikTok have billions of users worldwide, and this is a potential customer pool that demands to be recognized. If you are not utilising social media marketing for your company already then now is most certainly the time to get started!
If you’re keen to get stuck into social media marketing for your business, here’s what not to do!
1. Do NOT start without a plan
Before you dive in, you need to know exactly what you want to achieve through your marketing strategy, who your perfect target client is, and establish some goals to help you evaluate your success (or lack thereof) later on.
With the right social media marketing agency in Dubai , they can help you craft a plan that will properly account for all of these considerations and ultimately secure high levels of engagement bound for conversions.
2. Do NOT try and do it all yourself
Unless you are a social media marketing expert, trying to take on this role can be too much for most people. Everyone has their own skill set, so make sure you learn to delegate accordingly. Being a business manager and trying to navigate the complex and time-intensive world of successful social media marketing is taking on far too much responsibility.
If you want to be effective, secure the necessary help.
3. Do NOT spam a lot
Social media is not the place for endless spamming. These platforms exist for engagement. You should create interesting content and ads that get people talking, commenting and sharing rather than hitting them with bulk rubbish.
Yes, you should promote your products or services regularly, but make sure that at least 80% of your content is non promotional and focused more on providing value, information, and fun engagement.
4. Do NOT fail to reply
Lack of participation in conversations can hurt your relationships and cause customers to lose faith in you. You need to put the ‘social’ in social media marketing to really get the most out of this strategy for your business.
Reply to all messages through social media as quickly as possible, respond to reviews, and try to engage with as many people in the comments as you can.
5. Do NOT overwhelm visitors with an in-your-face sales pitch
While you are of course trying to drive traffic and increase your sales, there are better ways to go about it. Your content should be relevant, enticing and informative so that users want to share it and drive up engagement. This won’t happen if you are too obvious about your sales pitch. Instead, try more subtlety while explaining how your product or service is of value to the customer.
People hate being sold to so you’ve got to be a little more sophisticated in your approach.
There is no point in crafting a strategy and then leaving it to run on in the background without monitoring your progress.
You should regularly evaluate where you stand versus the targets you set for yourself, your engagement levels, your budget and so on. Social media marketing can be hugely impactful for your business, but only if you manage it right.
If you don’t put the time and effort into crafting and managing a well-strategized campaign, you needn’t bother at all.
If you are looking to step into the world of social media marketing, make sure you have a well-thought out plan, you know what you hope to achieve, and that you know your target audience inside and out.
This type of marketing takes knowledge and maintenance, so it’s not surprising that many businesses outsource. If you wish, you can choose to utilise the expertise of established marketing agencies to avoid classic mistakes such as these.
Otherwise, consider building an in-house team who can dedicate all of their time to it. In any case, we hope you’ve found this insightful and wish you well with growing and engaging your audience!