Social media has been buzzing along for several years now, and with Facebook at 400 million registered users, and Twitter at 105 million registered users , it’s ridiculous to ignore the two. Both services are free, and great tools to directly interact with your customers. I’ve outlined how to optimize your site, e-mail, and print campaigns for Facebook and Twitter.

On Page Twitter and Facebook Optimization

Strategically place the Twitter and Facebook logos site-wide, hyperlinking to your accounts. Placing the Facebook and Twitter logos in the header is optimal, but many sites make them larger on the homepage. I like how Virgin America utilizes the Facebook and Twitter logos on their homepage.

E-mail Twitter and Facebook Optimization

Just as we placed Facebook and Twitter logos on the website, hyperlink them to your accounts. I recommend placing the Facebook and Twitter within all outgoing e-mails, newsletters, or updates you send out to your clients. This will encourage your clients to become a Fan on Facebook, and follow you on Twitter.

Print and Other Media Twitter and Facebook Optimization

When printing flyers, brochures, or any other media I recommend placing your Facebook and Twitter URLs somewhere on your AD. Also, at the end of TV commercials, businesses should provide their website, Facebook, and Twitter addresses at all times. I’ve provided sample URLs below:

http://www.facebook.com/VirginAmerica

http://twitter.com/virginamerica

Encourage Facebook and Twitter Sharing

Facebook and Twitter both have sharing features. Users can share pages on Facebook, or retweet pages on Twitter. I’ve seen these widgets on services pages, but they are most commonly used on blogs. I recommend embedding the Twitter and Facebook widgets within every post, or in your site template. Mashable embeds the two logos into their site perfectly, refer to the screenshot below.

Facebook and Twitter Widget Scripts

Facebook Share Widget – Paste this code on the body of your site:

<a name=”fb_share” type=”button_count” href=”http://www.facebook.com/sharer.php”>Share</a><script src=”http://static.ak.fbcdn.net/connect.php/js/FB.Share” type=”text/javascript”></script>

Retween Button – Paste this code on the body of your site:

<script type=”text/javascript” src=”http://tweetmeme.com/i/scripts/button.js”></script>

Facebook and Twitter WordPress Plug-ins

If you are using WordPress, simply install the following plug-ins to your back-end, and you’ll be all set out the box.

TweetMeme Button – Adds the popular Retweet button to every post. The plugin also provides easy customization and integrates seamlessly with WordPress.

Facebook Share Button – Similar to the above TweetMeMe plugin, the Facebook Share plugin adds the popular Facebook share button to your posts.

DISQUS Comment System – . This plugin integrates seamlessly with WordPress  and default comment system. This plugin allows users to login with their Facebook or Twitter (and more) accounts to post comments on your wordpress blog.

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