January 10th, 2012
Social Media expansion for business purposes has been a hot topic for years and the fervor won’t die down any time soon. Regardless of industry or business size, social media managers are trying to leverage social media any way possible. This is where this blog comes in; we’ll examine how to create the foundation for a social media campaign.
Social media is not right for every business. It involves engagement, and in order for your social media profiles to survive, audience participation is essential. Be realistic about whether or not using social media will be useful for you.
Before determining your level and type of social media engagement you must establish a purpose for your campaign. Keep it vague, such as brand awareness, product promotion, knowledge sharing, or brand engagement. Doing so reinforces the messaging of your campaign and gives everybody involved a sense of purpose. Everything you produce must revolve around your stated objective(s).
Don’t allow your campaign’s purpose to be based on a specific metric such as attaining more followers or "Likes." This will happen organically as you execute your social media strategies.
Strategizing for your campaign is where the fun begins, which is why this unfortunately tends to be step one for most businesses. But you have the advantage of having started from the real step one: being honest about your intentions and then finding a purpose. You’re now wiser than your business counterparts as you already know why you’re doing social media.
Decide which social media sites are best for your company. You probably won’t need to rely on every social media site. Here’s a quick look at some of the major players.
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