Today I noticed a funny change in the background picture on Google’s search page, then I ran into a few blogs that were reporting Google had changed it’s interface!

When a search term is queried, such as: "seo" or "marketing", Google gives suggestions from it’s own service offerings that contain your search query, right on the new navigation bar. Also of note: Google’s service offerings are now atop the search box, so things like mail and images are now a little closer to reach.

It seems Google is now using what is referred to as a "Universal Search" that combines vertical search channels, as noted by SEO by the SEA:

Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.

This makes a little more sense now that we’ve seen Google service offerings pop up in the navigation bar when we do a search for something like "Bush", it gives us "News Music Blogs Video Images Groups" that contain results from that search. Again, now we don’t have to search the different offerings that Google gives us – they search it for us right away the first time we execute a search query and the results are stored in the little links in the navigation bar!

So what’s the big deal? Obviously Google is making a change, but they are also giving the consumer more freedom to "find what they want" or a broader semantic search. So we all can now find those targeted ads just a little bit faster and over a large number of people using Google’s search, that adds up to a lot of $$$ flowing around the web.


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