How often have you searched for the required service or product on social media?
How often have you researched a particular brand on social media and reviewed its pages and posts?
Well, some would say almost every or every other time, considering that some research shows that a good part of people today search for the necessary information on social networks rather than on the sites.
For this, but also for many other reasons, it is almost inconceivable nowadays that you do not have profiles on social media-Facebook, Instagram, Twitter, LinkedIn, Youtube, and lately, the Tik Tok platform, which is extremely popular and others…
And it doesn’t matter if you are a large corporation or a local manufacturer of, say, handmade jewelry which is perhaps your part-time job, not the primary one.
In short, they do not cost you anything, unless you want to invest in a boost, but it is not necessary and even if you want to boost posts it doesn’t have to cost you much, and they contribute significantly, primarily to your visibility, and then to the final sales goal.
According to some research, more than half of the surveyed entities believe that social networks contribute to their business with positive effects.
The site has long been your ID card in business and social media should lead to it, where you will offer potential customers all the detailed information about different segments of your business, and the site is something that can look absolutely as you want, or it is your territory.
So social media still have their “templates”, so to speak, which of course apply to all users, in which case you have to fight in a market that is full of information, in short, full, and loud.
Then how are you going to come to the surface? With a good strategy and a few tips that we present to you in this text, success is guaranteed!
If your company was a person, who would it be and what would it be like?
On social media, forget about the formal, corporate, official, or rather dry, narrative of whatever you do.
You can put something like that on your official website, but on social networks, you should position yourself as if your company is actually a person and address your followers and potential clients directly.
This, of course, does not mean that your communication should be frivolous, unfinished, reckless, etc.
There is a strategy, relevant information, kindness to users, etc.
So, don’t forget that communication on social networks should be more personal, closer, and sociable, that is, to give a potential client the impression of your accessibility.
When it comes to social media content, you have many options and you can play. Texts, photos, statistics, videos, visuals, animations — the possibilities are numerous.
An example: an Instagram or Facebook Story announcement video, which you will then publish as a post showing the process of creating your product. People like to sneak peek behind the scenes.
But don’t forget that not all content is the same for all social media profiles. For example, what you post on Instagram may not be LinkedIn content.
Don’t forget that not every social media has the same target group. For example, the older population is more on Facebook, Instagram allows more informal addresses and more interactive content, as well as call-to-action posts, and LinkedIn is a network that everyone uses primarily for business reasons, etc.
Text and video – get their attention
As we mentioned above, you have the option to play as you wish with the content.
Also, something that you hang onto, say, a profile on one social network, does not mean that it should go to all profiles.
A visual that displays statistics, charts, figures, etc. will be suitable for LinkedIn, and the same information for Instagram will be better if it is shown through animation, for example, or through text shared on a Facebook page.
According to some research that shows which content works best on social networks, the text takes the first place, and video takes the second place. Here’s why.
First, the text can be in the form of a blog where, for example, you explain in more detail why they need your product.
The text is useful because you can insert all the information that is not for promotion, advertising, or pure marketing, and people like that kind of information.
Also, the text can be very useful if you have statements or experiences from your previous or regular clients.
On the other hand, videos maintain attention differently; they are attractive, interesting, and, with selected shots, good editing, effects, and music, you can arouse different feelings and, most importantly, they pass on all social networks.
Of course, that doesn’t mean that you should abuse this and “play” with your followers, but a video is a very useful tool to show your idea in an obvious way.
It would be great if the video for, say, Facebook, Instagram, and/or LinkedIn was a 30-second announcement, something like a sneak peek, and let’s say a link to the site or Youtube channel for the entire video.
We can help you here too because the video can be created with Plainly.
Call to action
What is certainly a good “tool” on social media is “call to action” communication.
We return to the beginning: your site is your ID card and catalog where you present everything about yourself, and when the site is in question, interactivity is at a lower level for certain segments (fill out the form, rate something, sign up for the newsletter, etc.). On social networks, interactivity does most of the work.
Call to action has a very positive effect on people, which is why more personal and relaxed communication, which we mentioned, is crucial, and you also get feedback on how interesting your content is and whether you “focus” your target group inadequate way.
Polls, voting, suggestions, games such as “Describe your experience with us in three words”, and then publish the answers to the story or make a special post or text with summarized experiences, a quiz that results in some prizes, or vouchers to buy your products, etc.
When two people talk on your profile…
In addition to always being kind to followers who could become your customers and also being active in the context of trying to get a quick response, or start a conversation from you and your business, when they ask for it on social media, keep in mind that in some situations, your social media profile can be a place where you do not participate in the conversation, but rather two people—one who inquires and asks for information and the other who has already had experience with you.
Let’s focus on this other person first.
For someone to share a positive experience with you, it is very important that you are consistent in your work and do not pretend on social media that you are something you are not, because, in these situations, it can appear that what you are promoting is not true.
Be careful and aware of the fact that, despite your excellent and responsible business, there may still be negative comments.
In that case, you, even though communication is more personal on social networks, must not be unpleasant, unkind, quarrelsome, or insult the client in any way.
Let’s see this through some simple examples, which is, of course, up to you to work out and think about a solution:
Dissatisfied client: “This is all a lie. Your delivery was delayed, and the product arrived at me 3 days later, without being well packaged. I am disappointed. I do not believe that I will ever buy something from you again. “
You: “Dear (name), we are very sorry that you had a negative experience and that we undermined your trust.
As customer satisfaction is most important to us, we strive to correct it and improve your image of us.
Unfortunately, we had problems with delivery for (state what) reasons, and we are sorry that your product was late.
Also, sorry for the packing failure. Of course, we will investigate what happened. We hope you are satisfied with the product and that we can restore your trust. “
In the inbox of a dissatisfied customer, in this case, you can write and offer him a small product or service for free, as a sign of goodwill and care.
We do not recommend that you post this in the comments, as this can lead to abuse, so more of them may complain to you about getting free products.
Another piece of advice we can draw from this example is that if there is a problem of a technical nature, such as delivery delays, in this example, anticipate negative comments and inform your followers and clients about it on social media.
This is not content for the site, but there are social networks, so you will show responsibility to your customers.
So next time, be ready to welcome the question: “What is your name on Instagram?” (Or any other social networking site) and be and be sure and ready to new followers meet you.