Company Blog: 6 Tips to Run It Effectively and Rank High in Google

Company Blog: 6 Tips to Run It Effectively and Rank High in Google

From a business perspective, blogs can be an incredibly useful tool to modern companies.

They can help you drive traffic to your website, serve as an outlet for your enterprise’s news, and even generate new leads.

However, all of the above works best if your blog ranks high in the search results of the major search engines, such as Google.

To achieve that, you need to optimize the content you post as much as possible.

The most obvious solution is to improve the quality of content you post on your blog. Then, it’s important to focus on conducting the necessary keyword research.

Moreover, you shouldn’t forget about adding non-copyrighted images, increasing the visual appeal of your blog.

Finally, remember to optimize your older posts too and make sure that all of the content available is mobile-friendly. 

You may also think about spreading the word; don’t neglect to promote your own content, for example, across different social media platforms.

You can even use the services of a digital marketing or media buying agency to develop a comprehensive strategy for your company, involving your business blog.

Gaining shares, reposts, and links can incredibly boost your SEO, helping you rank higher in search engines.

Continue reading for more details about these tips and smile at how much your Google ranking has risen!

Focus on Quality

It goes without saying that your blog content will be the backbone of your SEO campaign.

That’s why you need to make sure it’s as good as possible.

This means writing posts that are not only useful but also engaging and even entertaining.

If you can’t think of any topics right away, take a look at what your competitors are posting about and provide similar information.

Make sure that the content of your posts is unique and useful to your target audience.

Don’t just copy-paste information from other websites. In addition, be careful with breaking links and avoiding duplicate content, i.e. making sure that all your links lead to the same website.

If you have several pages on your website that contain the same content, you should consider combining them into one.

Conduct Keyword Research

It’s very important to know what your target audience is looking for and where they search for it.

That’s why conducting keyword research is the most crucial part of your SEO strategy.

You need to find the keywords that will drive more traffic to your blog, but also generate conversions.

To start with, you need to conduct thorough competitor analysis, i.e. researching your most successful competitors. You can use several tools, such as SEMrush, Ahrefs, and SpyFu.

Then, you may want to analyze your top organic keywords, which are usually used by your potential clients.

A great way of doing this is by using Google Keyword Planner, but you can also take a look at your analytics and browse through Google search results.

You should look for the long-tail keyword phrases that are used by your target audience and are relevant to your company.

In addition, it’s important to check if there are any keywords that bring you traffic but don’t convert into sales.

This could mean that you’re attracting the wrong kind of traffic or that your content isn’t properly optimized for that particular keyword.

Add Non-Copyrighted Images

A great way to improve the visual appeal of your blog is to add non-copyrighted images.

Images can really enhance the overall experience of your target audience and help them recall the information you’ve provided.

However, to avoid copyright infringement, use images that have a creative commons license or have been properly sourced from other websites.

You may also want to consider using images that are relevant to your topic and are eye-catching, but not too flashy.

A great way of doing this is by creating graphics with catchy quotes, graphs, or statistics.

Moreover, make sure that the images you add to your blog posts are properly optimized and won’t slow down loading speed.

Optimize Your Older Posts

It’s not enough to just post new content on your blog. You should also optimize your older posts, especially if you’ve been blogging for years.

This is a great way to create more traffic, as well as improve your site’s visibility and credibility.

First of all, check whether your older posts have any broken links or other mistakes.

Furthermore, make sure that they contain up-to-date information and that they are still relevant.

For instance, you can update your posts according to the latest news and trends in your industry.

In addition, don’t forget to double-check the spelling and grammar of your posts.

This is a great way to make your blog more appealing to potential customers and clients.

And don’t be afraid to reshare your old content on social media. As long as it’s up-to-date, many people might still find it valuable.

Make Sure All Content Is Mobile-Friendly

This is especially important since more than half of internet users browse the web on their smartphones and other mobile devices.

If your site isn’t optimized for mobile, then you’ll lose out on a large number of readers. 

The best way to make sure that your content is mobile-friendly is to check with the Google Mobile-Friendly Test Tool.

It will help you discover which elements of your website need to be fixed in order to improve the user experience.

In addition, you may want to use a responsive theme for your website.

You should also pay attention to the size of images on your blog.

The larger the images are, the longer it takes to load your page, which makes your website less mobile-friendly.

Promote Your Content

Once the content is ready, you need to share it across all of your social media platforms.

This will allow you to grow an audience, who will look forward to your new posts.

Moreover, it will help you increase the visibility of your content since many people share their favorite posts on their own profiles.

Another way of promoting your blog is by using media buying services. This approach is great if you want to reach a specific target audience and raise brand awareness.

You can use this opportunity to advertise your products, so make sure that your content is relevant for that particular audience.

Don’t forget about email marketing either.

If you have an email list, send out an email about your new posts.

There are also several other ways of promoting your business blog, such as commenting on other blogs and forums, submitting your posts to news websites and blogging platforms, or promoting it offline at networking events.


Running a blog is an excellent way to attract more traffic, gain leads and convert them into sales.

However, if you want all of this to happen, you need to optimize your blog and make sure it ranks high in the search results of the major search engines.

To achieve that, you need to make sure the content you post is of high quality, conduct keyword research, add non-copyrighted images and optimize your older posts.

You should also share your content across all of your social media platforms, as well as via email marketing.

Once you implement all the tips above, you should be able to rank high in search results and reap the benefits.