If you’re thinking of running a digital marketing campaign there are a lot of elements to think about.
From knowing what type of marketing you want to use, to understanding who you’re pitching it to; you need to put a lot of thought into every component.
We’ve created the following guide to digital marketing campaigns so you can understand each step. Keep reading to learn more.
What Is A Digital Marketing Campaign?
A digital marketing campaign can be run by a business to help increase awareness, sales, and lead generation.
It can be in the form of brand to brand (B2B) marketing, brand to customer (B2C), or social media.
It will depend on what you’re trying to achieve with your marketing campaign as to which kind you choose to use.
Why Run A Digital Marketing Campaign?
A digital marketing campaign is quickly becoming the most popular and effective way of marketing a business.
Due to the increase of people using the internet for shopping, scrolling, and researching, it’s arguably the best place to catch people’s attention.
If you’re using social media, parts of the marketing campaign can be carried out at no cost.
And if you have a large following on your pages, you can still reach many potential customers.
You could even increase them by running a competition; do this by asking followers to tag, share and comment on your posts to get the word out to people- basically free advertising! If you’re basing adverts on websites, you can make a banner ad for customers to see when they visit other websites.
What Are You Trying To Achieve With Your Marketing Campaign?
When running a digital marketing campaign, have a specific goal in mind. If you try to focus on marketing too many things at the same time, it’s unlikely to be as effective.
Are you trying to generate more leads? Improve brand awareness? Or grow your social media pages?
Once you have a clear idea of what you want to achieve, you’ll be able to tailor your digital marketing towards your goals.
Establishing Your Target Audience
Part of the success of a good digital marketing campaign is having a good understanding of your audience, what they want to see, and how to draw them in.
Research the data you have available about your customers.
By knowing their ages, careers, and buying habits, you’ll be better able to tailor your marketing towards them.
It will also allow you to create content that you think will help to draw in other types of audiences should you wish to.
Research Your Competition
Knowing your competition gives you an edge over them.
You can study what kind of marketing they themselves use, and how successful they are.
Read reviews and customer feedback for their businesses to see what you can do better to attract customers over to your business.
Look into what forms of digital marketing your competition uses and where.
Look through their website and pick out keywords they are using, you can then use them yourself to boost your ranking on search engines.