As long as home or office spaces are used in some fashion, they will become unorganized to a certain degree. Most disorganization can be curtailed by the efforts of those who live or work in the space. However, for those who are unorganized or have difficulty sorting to achieve any kind of organization, there is hope in this answer: some of us garner enormous pleasure out of sorting and filing your items on a professional basis. Because even those of us who enjoy organizing may need help in that department, as well; read on to discover the steps you can take to start your own professional organizing business.
First Things First.
If you are in the process of starting your own professional organizing business, there are some initial steps to put into place (And, yes, we love putting steps into place). To begin, you’ll want to establish your business as a valid business and not merely a hobby. To do so, determine the legal entity of your business, open a business bank account, register your business with the state in which you live, obtain the proper insurance, and fill out the forms to secure a business license. If you do not have a business plan, use this simple business plan template to establish your mission, objectives, strategies, resources, and other crucial information. File everything in the proper place and then move on to discover how you can successfully scale and grow your own professional organizing business.
1. Crafting Your Brand.
In the professional organizing industry, you’ll want to create a brand that represents you and your services. The brand will contain colors, designs, a tagline, and a logo that are all memorable. You’ll then want to apply that brand to every part of your business, including your apparel, your business documents, your office design, and every component that creates the recognition of who you are and the professional organizing services you can provide.
2. Establishing Your Marketing Strategy.
To begin a strategic approach toward marketing, compile a demographic picture of who your customers could be and what they will possibly want from your professional organizing business. For example, is your customer an executive who doesn’t have time to organize the office? Or, is the customer in great need of organizing several rooms within a home? Answering these questions will allow you to aim your strategies directly toward your target market. If you require a specialized plan to move your strategy forward, use this how to start an organizing business plan. From there, you’ll want to start building marketing strategies to see which garner the most attention, drive new business and entice former customers to return.
3. Perfecting Your Lead Generation.
Generate leads via your attention to obvious areas of need. With small, diplomatic comments, you can bring your capabilities to the attention of potential customers. Also known as “word-of-mouth,” this strategy relies on the proven track record of those who utilize professional organizers. Your best customers do not want to organize their own items. This method of marketing can be extremely rewarding, as referrals are highly-regarded and the results of organization are visually appealing.
4. Stretching Your Social Media Marketing Skills.
Within the social media world, there is almost no better post than one that indicates a “before” and “after” set of photos. Using Facebook or Instagram, post photos of organizing triumphs at least 2-3 times per week. The identifiable places where the organization occurred should not be displayed for privacy reasons, but the images should indicate the results. The dramatic improvements displayed will generate a high degree of interest.
5. Rebuild Your Website and Online Marketing Skills.
If your website is less-than-inviting or has broken links, this is the time to rebuild it by correcting anything that keeps it from moving smoothly from page to page. You’ll want to unwrap your new brand identity and include it on all pages. This is an excellent time to start a blog about organizing to share interesting tips and tricks for readers.
6. Returning to Your Relationships.
No, this isn’t directed to your personal relationships; this is a call out to focus on the relationships you already have with former and current clients. Although it’s easy to look past these clients; organizing is one service that calls for more. If one office is organized, it brings attention to the other disorganized offices, for example. Consider marketing your services on a regular basis to former and current clients.
As the owner of a professional organizing business, there are a variety of ways in which you can perfect your marketing strategies and business functions. The value of your organizational skills will always be of interest to others and new business will always be ready to explore as you build your business for long-term growth and success.