May 24th, 2011
Digital Marketing, Social Media, Tips, Tools and Tutorials
An increasingly important part of your online marketing efforts will be found in social media, which is why it is important to give serious consideration to these social platforms. They are no longer just for “college kids” to talk about the latest party. Users are no longer limited to the web-savvy professional who does it for a living. You’ll now find people of all walks of life, including companies large and small engaging in social media to enhance their business and online presence in an effort to compete.
So many times I’ve found myself talking to people who don’t know how to use Facebook, have no idea what Twitter is, or just show a general lack of interest and enthusiasm in these marketing outlets. They tell me, “Oh, we do business the old fashioned way…” and my response is usually something along the lines of, “So you’re not interested in making money and attracting new clients?” Of course they are interested in making money and attracting new clients! This is where my job comes in. It is my responsibility to educate and enhance my clients understanding of social media.
Over the last year there has been a significant increase in the number of positions for a “Social Media Expert." You’ll note in the graph below that the most noteworthy increase in demand for these positions has been over the last six months. It is becoming ever more important in the way companies do business; simply setting up your social media profiles will not suffice. Companies must engage and be active on these channels. Social media needs finesse, time and dedication to be successful; it is a plant that needs to be nurtured.
I would like to leave you with some of my personal thoughts on Social Media and hopefully you’ll take away at least one thing you can begin to practice and implement in your online marketing strategy.
Social Media Tips and Pointers
With that said, I would like to encourage you to explore these accounts and engage other users as much as possible. Your online community will become ever more important. For some of you, there may be a learning curve; however, the only real way to understand these social platforms is to simply start using them.
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