An increasingly important part of your online marketing efforts will be found in social media, which is why it is important to give serious consideration to these social platforms. They are no longer just for “college kids” to talk about the latest party. Users are no longer limited to the web-savvy professional who does it for a living. You’ll now find people of all walks of life, including companies large and small engaging in social media to enhance their business and online presence in an effort to compete.

So many times I’ve found myself talking to people who don’t know how to use Facebook, have no idea what Twitter is, or just show a general lack of interest and enthusiasm in these marketing outlets. They tell me, “Oh, we do business the old fashioned way…” and my response is usually something along the lines of, “So you’re not interested in making money and attracting new clients?” Of course they are interested in making money and attracting new clients! This is where my job comes in. It is my responsibility to educate and enhance my clients understanding of social media.

Over the last year there has been a significant increase in the number of positions for a “Social Media Expert." You’ll note in the graph below that the most noteworthy increase in demand for these positions has been over the last six months. It is becoming ever more important in the way companies do business; simply setting up your social media profiles will not suffice. Companies must engage and be active on these channels. Social media needs finesse, time and dedication to be successful; it is a plant that needs to be nurtured.  

 I would like to leave you with some of my personal thoughts on Social Media and hopefully you’ll take away at least one thing you can begin to practice and implement in your online marketing strategy.

Social Media Tips and Pointers

  • Do not treat your Facebook account like Twitter and don’t treat Twitter like your Facebook account. You must distinguish between the two and treat accordingly.  
  • Keep it simple, genuine and relevant; this will help with your user engagement and participation levels.
  • Approach your social media with finesse.
  • Engage your followers and non-followers. Jump in on conversations and add value to the discussion by providing your knowledge and expertise.
  • Offer incentives for participation, this can be a useful tactic to increase your following.

With that said, I would like to encourage you to explore these accounts and engage other users as much as possible. Your online community will become ever more important. For some of you, there may be a learning curve; however, the only real way to understand these social platforms is to simply start using them.



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