July 24th, 2012
Writing is my modus operandi. I live and breathe it, and it makes up a huge crux of, well, everything, including online content. However, after attending this year’s Comic-Con, I was reminded just how prevalent and effective visual content is in our everyday lives. One of the standouts for self-generated, on-the-go visual content in the last couple years is Instagram.
Instagram made a big splash with the hipster crowd when it was released back in late 2010, and it has only gotten bigger. The past year saw some big achievements for that hip, filter-filled mobile app. It extended its reach to Android devices and was bought by Facebook soon after.
Instagram’s charm is in its simplicity. The mobile app allows you to take pictures, add a vintage/toy camera filter, and share with friends across multiple social networks. You can instantly make your everyday photos look better without having to enroll in a photography class or use photo editing software.
Then, of course, there’s the huge Instagram community made up of supportive individuals from all walks of life, all interested in photography, art, and creativity throughout various mediums.
How to Use It
Instagram can be used by anyone. Even large corporations such as Starbucks and Pepsi have used the app to great effect. Remember that Instagram is all about taking pictures on your mobile device. Not all brands have the time, effort, or opportunity to post photos regularly, so here are a few ideas to promote yourself and capitalize on Instagram:
Of course, Instagram is only one of many burgeoning social mobile apps for sharing visual content. Socialcam and Viddy have recently been doing the same for video. What are some ideas you have for promoting or connecting with visual content?
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