May the 4th Be With You! The now infamous Penguin update has the SEO community in an uproar! Aside from that, here are a few interesting articles you may have missed in the last couple of weeks.


Google Penguin Update Creates Mass Unemployment In India – The ramifications of the Penguin update–many low-quality sites and link building teams from outsourced companies are no longer receiving work.

What Mike Tyson Wants You To Know About Enterprise SEO – A loose parallel between enterprise SEO and Mike Tyson’s issues over the years. Good read nonetheless.

The Real Reason I Broke Up With Google – Pot Pie Girl tells us why she went from being in love with Google to now being a casual acquaintance.

Duck Duck Go Biggest Long-Term Threat To Google? – The up and coming search engine could be a threat to the Internet giant. One reason: they don’t track your info!

Creepy Google Engineer Spied On Chats – Apparently this guy decided to take advantage of his position as a Google engineer and spy on teenagers’ chats. Gross.

Rich Snippets Being Manipulated – Rich snippets are now subject to debate as they are being manipulated (inevitably) by clever black-hat tactics.

Penguins, Pandas, and Panic at the Zoo – All these animals mean potential hardship for SEOs and website owners alike. This article delves into what they really mean and how to potentially combat any issues you may be facing due to these updates.


Breadcrumb Trails Come to AdWords – Now just as with SEO search results, PPC is following with breadcrumb trails in ads.

5 Tips To Get More Out of Your PPC Campaigns – A few basic tips to get more out of your PPC campaigns.

Social Media

Oatmeal’s State of the Web 2012 – Humorous look at major events in 2012 that shook the Internet community.

Startup Wants to End Illegible Captchas With Games – A pretty neat idea; basically solving a simple game would take the place of those strangely camoflauged words in the Captchas.

Glimpse – A Pinterest Rival Built on Facebook Likes – If you can’t beat ’em, improve on what they’re doing! Glimpse, a new Pinterest-like site is using Facebook likes as a gauge and seemingly improves upon the interface of the latest social networking craze.

Why Google and Facebook Might Completely Be Gone In 5 Years – Controversial statement! But this does have some backing. This author believes that Google and Facebook, if they don’t get hip with the changing times, will go the way of Friendster and MySpace (although MySpace is still up).

Oh Shut Up You Know You Never Read The Pinterest TOS – Rae Hoffman gives a humorous, scathing look at the people bashing Pinterest for trying to monetize their site.


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