September 3rd, 2008
Tips, Tools and Tutorials
Google has kept quiet with the release of Google Chrome up until a few days before it’s release. Direct competitors like Firefox 3 used social networks to set a Guinness World Record for the largest number of software downloads (8,002,530) in 24 hours, but was Chrome’s relatively silent roll-out successful? I’m shocked Google didn’t attempt to capitalize on the same niche markets as Firefox 3 by targeting websites like Digg and Reddit to spark interest by Tech users. Anyhow, here is my take on Google’s new web browser:
Address Bar: Google Chrome has a slick address bar that allows you to search, bookmark and visit a webpage instantly. Simply type your search query or website address in the bar and you’re all set. You can bookmark a webpage by clicking the star directly on the left of the address bar. This address bar saves you great real estate on browser header leaving it clean and easy.
New Tab Page: When you open a new tab using the command ctr+T or by clicking on the plus symbol on the top right of the browser you get a new tab which includes:
Crash Control: As stated earlier, all browser tabs run independently of each other on Google Chrome allowing for the rebooting of a web page tab without affecting others. Simply access the task manager in your broswer by pressing Shift+Esc and end any unwanted or frozen applications.
Simple Downloads: As opposed to a separate, windowed download manager like FireFox, Google Chrome has a simple download bar on the bottom of the browser which is small and easy to access, opening up into a new tab where you are able to search downloads.
Many people are asking why Google released this Chrome browser, I mean aren’t they supposed to be supporting FireFox? Apparently Matt Cutts explains that the big G is trying to make the internet a better place for web surfers who will in turn do more web searches, which we all know will likely create more mindshare for Google.
If you think about it, most web browsers were built years ago when people were still just browser web pages. Today, people are still browsing web pages but are also using web applications like search, chat, flash, uploading/downloading files, etc. – so Google’s attempting to build something that fits the needs of today’s internet users (not a bad idea and pretty cool if you ask me).
From what I understand, Chrome is an open source project. So you can study, compile, add features, distribute or even eat-it-for-breakfast if you so desire – my point being that I doubt Google is sending data to their servers to capture user behavior or you’d probably see a backlash from the tech crowd, which would not be good for Google.
Overall, I think Google Chrome is a superb browser and I’m anxious to see what new applications, and add-ons will be released. Sadly, not enough
extensions limit the browser’s appeal, not to mention that Chrome is yet another browser thrown into the mix when developing websites (sigh).
• 10 years ago
Both the original and Spot Runner’s responses are true. The original statements regarding the lack of flexibility, buying specific programming, providing pre-logs is true of the vast majority of Spot Runner buys, and all of the self-serve site buys. On the the other hand, Spot Runner can provide all of the above, but currently is doing so only for larger advertisers. While the planning is somewhat automated, the buying is still done just like any other agency might handle it, with emails, phone calls, and hands on negotiation. Only a small number of Spot Runner clients will ever talk to a media person (much less work closely with them)- again, those with large budgets. Spot Runner has fewer than 5 full time media planners and hundreds of clients, personal attention with that ratio is just not feasible. It’s also worth noting that there is only 1 full time planner at a level sufficiently senior to interact with clients. Obviously, to provide this level of service, requesting specific avails, negotiating rates, providing pre-logs, cannot be profitably provided on the vast majority of small cable buys where the spend is under $25,000/market. Additionally, the majority of Spot Runner’s experience with national buys is Direct Response - which by definition tends to be broad rotations. It’s also worth noting that while small client’s get excellent creative at very affordable prices, they more than pay for it with Spot Runner’s full 15% commission structure, with additional mark ups more common than not. At it’s heart, Spot Runner is a technology company, staffed and run by people with strong technology backgrounds. Media, and particularly TV media expertise is not what they are known for. The sheer volume of spots that need to be processed prohibits buyers from exercising the negotiation expertise they may have done before joining Spot Runner.
Larger advertisers which could easily go to a traditional agency where they’d get hands on media attention and more reasonable commissions find themselves stuck after paying Spot Runner thousands for custom creative. As far as their ability to do custom creative, check out the StubHub custom ad from a live shoot. 30 seconds and it’s clear what they are and are not capable of. As for running political ads, the lone individual hired to pursue political clients was among those let go as business in that sector has not materialized to a level that would support even that level of staffing support. Political advertisers seem to have found that they are better served going with an agency known for it’s political expertise in media, as direct response tend to go to agencies that specialize in that area and entertainment to agencies with a history of success in that category. Few of Spot Runner’s forays in these areas have resulted in the client coming back for a second try.
• 10 years ago
the worst about chrome is google itself. i neither like them tracking me even more (search,analytics,adwords,calender…) nor do I like the useragreement which states clearly that anything I ever do in chrome can be used by google. since there is no detailed specification of what that means, basically they can use your blog post (if written using chrome) for advertising without paying you.
so even if all flaws are fixed and the community contributes nice plugins I still wont use Chrome.
• 10 years ago
Opera is more than just a little faster than any other browser too. How does Chrome compare to Opera?
• 10 years ago
Please note, this is not a wide release. It clearly states when you download Chrome that it is a BETA version of the software. It is not an official release and it is expected to have bugs. All the firefox betas and release candidates had bugs when testing and this is no exception. I personally have enjoyed using Chrome and look forward to the competition that it will foster in the browser community for them to improve their products or lose market share. Firefox is already working on a new java engine (tracemonkey) that is supposed to be even faster than the V8 engine that drives Chrome. Google has also already revised its EULA to remove the offensive language in section 11. Once there is an official release of Chrome then we should begin to see a greater number of extensions available since it is also an open source project.
• 10 years ago
Just like Firefox, the new chrome is missing things, do not show web pages properly in many cases. the only decent web browser outside Internet explorer is Opera