January 5th, 2010
Web Design & Development
With smartphone and mobile device use on a drastic rise, mobile sites are becoming a necessity for many businesses. While a mobile site won’t benefit every business, they can both increase leads as well as convert directly to sales for many businesses out their today. Some of the more common types of businesses that can benefit from mobile sites include…
I recently came across a great post on Search Engine Land written by Joshua Odmark. The post, titled "Top 10 Reasons Your Website Should Go Mobile," includes a few facts and figures that speak volumes about mobile website development. Here are a few of the main points from his article…
"Google has a separate index for mobile content."
Google currently has separate indexes for both traditional web content and mobile content. If you have added your mobile site to Google’s mobile index, you should generally have a better chance at showing up in search results than a site without a mobile version (all things being equal). With less competition than Google’s primary index, now is a great time to develop a mobile site and add it to Google’s mobile index. On another note, these two separate indexes should alleviate any concerns of possible duplicate content issues.
"Your regular website is not going to cut it."
Plain and simple, sites that are designed for traditional web browsers are not going to cut it on mobile browsers. The screen sizes on mobile devices are obviously much smaller and also come in a number of different shapes; some more vertical, some square, and some horizontal. Your mobile site should be a highly simplified version of your primary site with no unnecessary information.
"1/5 of Americans access the mobile web each day."
This number is absolutely astounding and should only continue to grow. Cell phone technology has grown at a rapid rate and will continue to do so. In addition to the added functionality of cell phones and mobile web browsing, the prices of smartphones and data plans are decreasing every year and thus more and more people are able to afford them.
"$1.6 billion purchased from mobile devices in 2009."
Mobile commerce, or m-commerce, seems to be yet another aspect of mobile web browsing that has barely began to surface. I suspect that this number, which is already quite significant, will skyrocket over the next five years. People are making more and more purchases on mobile devices when they are on the go. Weather you are purchasing a new album directly from your iPhone, an Amazon book on you Kindle, or a Pizza from Papa John’s mobile site; the convenience factor of these types of impulse purchases will continue to add to the 1.6 billion dollars spent on mobile based purchases in 2009.
"Mobile advertising spending will surpass $6.5 billion in 2012"
Advertising spend is often a great indicator of where a certain technology or industry is headed and the drastic increases over the past five years in mobile advertising spend make it quite clear that the mobile web has just began to boom.
From news to social networking to e-commerce (technically m-commerce) sites, here are ten great examples of effective mobile sites.
For those interested in learning more about mobile site design, take a look at these great resources.
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