Nielsen has just released the latest search market statistics that clearly indicate Google dominating the search market in December 2009. Google received 67% of the 9.9 bill searches conducted in December.

Top 10 Search Providers for December 2009, Ranked by Searches (U.S.)
Rank Provider Searches (000) Share of Searches
  All Search 9,945,576 100.0%
1 Google Search 6,697,223 67.3%
2 Yahoo! Search 1,434,866 14.4%
3 MSN/Windows Live/Bing Search 986,247 9.9%
4 AOL Search 247,421 2.5%
5 Ask.com Search 168,674 1.7%
6 My Web Search 99,474 1.0%
7 Comcast Search 50,325 0.5%
8 NexTag Search 41,393 0.4%
9 BizRate Search 31,612 0.3%
10 Yellow Pages Search 27,914 0.3%
Source: The Nielsen Company

Google continues to gain market share with the release of new features, search improvements, and of course the Google Chrome browser. In the past 10 months, Google has gained an additional 3.3% of all searches in the U.S.  Yahoo has continued to lose search market share to both Google and Bing, thus working on a agreement to integrate Bing search results into their interface.

Top 10 Search Providers for Åpril 2009, Ranked by Searches (U.S.)
         
RANK Provider Searches (000) YOY Growth % of all Searches
  All Search 8,608,488 4.40% 100.00%
1 Google Search 5,510,366 7.80% 64.0%
2 Yahoo! Search 1,406,416 -2.80% 16.3%
3 MSN/Windows Live Search 852,998 7.20% 9.9%
4 AOL Search 321,205 -8.80% 3.7%
5 Ask.com Search 181,617 5.90% 2.1%
6 My Web Search Search 59,110 3.60% 0.70%
7 Comcast Search 45,338 -1.80% 0.50%
8 Yellow Pages Search 37,160 N/A* 0.40%
9 NexTag Search 22,845 3.90% 0.30%
10 Dogpile.com Search 17,010 3.10% 0.20%
Source: Nielsen MegaView Search

* A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.

With the continuous evolution in the search industry its hard to predict what 2010 has in store for us. We know Google will continue to roll out new features: local results, real time search results, Google Caffeine, as they did in 2009. We’re anxioius to see how the Yahoo and Bing partnership plays out in 2010. Don’t sleep on Bing, as it may own over 20% of all searches in the near future.

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