May 1st, 2017
Search Engine Optimization
Interactive and visual content is excellent for enhancing your company’s profile and awareness online. Infographics are great for sharing and presenting concepts in informative and visually engaging ways, and interactive content like quizzes are easy to share and give a personalized result. The challenge for companies is making sure their target audiences can find this content. Search Engine Optimization (SEO) principles are important for ensuring search engines can properly see and understand your content, and since the search engines are unable to read the information within an image, the principles are slightly different for visual content. Read on for some tips on how to optimize your graphic content.
As with any type of content, graphic content needs to be optimized around a keyword or keyword phrase. This means including the keyword and related terms in certain attributes of the infographic post so search engines can find it.
Let’s take an example of a social media infographic we want to create that shows the best times to post. We’ve decided to optimize for the search term “best time to post on social media infographic.”
From here, we need to include this term in the post title, URL and meta description. The post title should include the word Infographic, even if you need to place the work in parentheses. One title for our infographic could be:
“Best Times to Post on Social Media (Infographic)”
Next, we would adjust the URL to reflect the search term. We could use:
Finally, we would write the meta description of the post. The meta description is a short description, no more than 160 characters, of your post. Search engines use the meta description as the preview in their search results. For our infographic post, we could write:
“The best time to post on social media varies from network to network. Our infographic breaks down the best times for Instagram, Facebook, Twitter and more.”
When Google and other search engines crawl through web pages, they don’t look for the images themselves. Instead, they look at the filenames and alt attributes. Filenames need to be short and relevant but shouldn’t be keyword-stuffed. For our infographic on social media scheduling, we could name the file something like:
The alt attribute is a description of an element (e.g. image, infographic) that is used when the element cannot be loaded. This description is also used by search engines to understand the content of the image. Like the filename, descriptions need to convey the message of the image and include relevant keywords. Let’s look at the image below for an example:
We could include alt text that says:
Or we could input an alt text that reads:
“Six employees are sitting in a casual business setting for a workplace meeting.”
The second example is far more descriptive than the first. By reading the alt text, we understand what’s going on in the image and so can the search engine.
Today more and more people rely solely on mobile devices for internet browsing. Search engines now take mobile optimization more seriously and will rank mobile-friendly pages higher in their results. While content within an image isn’t responsive, there are things you can do to make your infographics more readable for mobile users:
Once your visual content is ready to go, make sure it’s shareable on social media. Include an embed code at the bottom of your post and have the code link back to your original post. Include a brief description of the infographic in your posts. Use the hashtag #infographic with another relevant term on social media channels like Twitter and Pinterest.
There’s no excuse for not optimizing your graphic content. After all, the time you spent creating your infographic or image, why wouldn’t you want to make sure as many people as possible can find it?
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