July 11th, 2013
Of course, it wouldn’t be long until Instagram added a video component too, continuing the rivalry between Twitter and Facebook. A couple weeks ago, Instagram debuted Video on Instagram. But how does it match up to Vine?
From a distance, the two video services don’t seem especially different. They’re both mobile. They both offer users short snippets of video. And neither will work on my old Droid Incredible.
But they have a lot more differences when you really get into it.
At this point, it’s hard to really say which of the two services is better, or if there even is much of a designated winner. Instagram’s longer video length is great, but it also leaves more room for error. That along with the edit features make Instagram video much more forgiving, while the wider array of share-to options means a larger audience.
Six seconds is shorter, yes, but the shorter length means you have to be a bit more creative and thoughtful about how you shoot things. As the saying goes, brevity is the soul of wit. Vines also loop, making them much more like those GIFs we all love and adore.
In terms of marketing, and social media, both are pretty successful so far. There are plenty of brands already using Instagram video to great effect, but there are just as many companies using Vine with similar results. In terms of short, mobile video sharing, I personally think both Instagram and Vine offer a great, burgeoning medium to market your brand.
At this point, it may just be a matter of catering to different audiences. It’ll be interesting to see how these two services compete in the coming months. Really, I’m just annoyed that my phone can’t support either.
What do you think about Video on Instagram and Vine? Have you seen any standout applications of either?
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