How the Discovery Process Uses Data to Guide Strategy
Part 3 of 3 in our series on the discovery process. The last and final step of the discovery process is the analytical and data-driven phase. This step is focused on evaluating conversion rate optimization and reporting. After reading this final piece of the three-part discovery series, you will be able to fully gauge how your company’s CRO and reporting compares to your competitors’.
Throughout the discovery process, there are three main areas that should be analyzed:
- Search Engine Optimization (SEO)
- Content and Social Media Marketing – Inbound Marketing
- Conversion Rate Optimization (CRO) and Reporting