How the Digital Marketing Discovery Process Delivers the Mother Lode

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Search Engine Optimization Analysis Is Required Before Building a Digital Marketing Campaign


Part 1 of 3 in our series on the discovery process. When you hire a digital agency, you are bringing a new partner to the table – an outsourced digital marketing team, focused on bringing you success. Typically, after the papers are signed and the relationship is established, one of the most crucial processes is completed: the discovery process.

There are three overall areas that are analyzed and studied during the discovery process. These areas are:

  • Search Engine Optimization (SEO)
  • Content and Social Media Marketing
  • Conversion Rate Optimization (CRO) and Reporting

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