Without a well-designed landing page, your PPC ad is like a beautiful, enticing garden archway that opens to a field of wilted grass — with a subpar landing page, the consumers who click through to your site are going to simply turn right around and leave.
Read our eBook on best practices for PPC landing pages and learn:
- How a PPC landing page works in an overall digital marketing campaign
- What the goals of a landing page are
- How to optimize content above and below the fold
- Best practices for optimizing landing pages across devices
- How to craft a strong call to action