I ran across a great little article (link to article below) today written by William Flaiz, the President of SEO over at Avenue A | Razorfish. William very succinctly, and intuitively, wrapped up the hottest trends for 2007 and explained their impact on search marketers. Social Media and Universal Search were huge in 2007 and will continue to grow in popularity, and use, through 2008.

William also touches on a point in his article that is one of my pet-peeves; the insistence by more and more companies to have a flash based website. I understand that companies want the latest and greatest website and that they want their websites to stand-out from the competition. But, if you don’t implement proper SEO planning into the DESIGN phase, then you will waste a lot of money on a site that cannot be indexed properly by the search engines. It really could not be more simple…you have to plan properly, which means implementing an SEO expert early into the design phase to work along side the site designer.

Ok..enough of the rant. Take a couple of minutes and check out William’s article titled: New Search Engine Trends, Old SEO Troubles in 2007. Here’s to a great 2008!!!


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