Digital PR

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Digital PR


What Digital PR is not:

  • Focused on offline visibility
  • Dedicated to writing or pitching press releases
  • Involved in arranging press conferences and other events
  • Seeking to secure brand appearances in print or televised media

traditional vs digital pr

What Digital PR Can Do For Your Brand

Content is your brand’s voice, and we’re here to help you share it with the world. Digital PR services are essential to a successful content marketing strategy, ensuring that once your content is produced, it’s promoted across the right digital platforms to be seen by your target audiences.

To increase your brand’s visibility online, our Digital PR team leverages extensive knowledge of media and carefully-developed relationships with online journalists, editors, and publications. We are strategic in promoting your content — making sure each piece is shared through the best-suited channels for your business goals.

Earned Media Placements

thought leadership

We are fluent in thought leadership. We pitch high-authority publications to secure valuable digital media placements for your brand, establishing brand authority and expanding your reach across a wider audience.

We’re not just shooting in the dark; we’ve refined our outreach process based on analysis and experience. We know what editors and journalists look for and what makes a piece of content worthwhile, enabling us to connect premium content with strategic media outlets. We only target publications of value — those with high-volume traffic, impressive domain authority, and relevance to your industry — to ensure every earned digital placement is doing all it can for your brand.

With a focus on high-authority earned media placements, we not only get your brand’s content in front of more eyes, but also secure valuable links back to your website from publications with high domain authority, making it easier for Google and other search engines to find your business.

 

Our clients have been featured on:

publications

Promotion Across Digital Channels

Not all content is designed for thought leadership, but it can still work to elevate your brand. Blog posts and other forms of branded content serve to deliver value to your customers, strengthen your brand-to-consumer relationship, and increase your website’s visibility in Google and other search engines. Our team ensures that content living on your blog and website follows SEO best practices to make your business easier to find through online search.

Even with SEO value in place, we don’t let your content get dusty. We’re well-versed in what makes content high-quality, shareable, and relevant to your audience; and we use that knowledge to push each piece of content through the right channels, to maximize its reach, engagement, and impact for your brand. Our Digital PR and Social Media teams work closely together, to amplify your content by sharing it across the social media platforms where your target market spends the most time.

paid promotion

Our strategic approach to content promotion maximizes the value in each piece of content, to boost brand recognition, establish authority, and drive consumer traffic back to your website.

An Integrated Part of the Content Creation Process

The digital media planning process begins before your content is even created. Our Digital PR professionals closely monitor editorial calendars and maintain relationships with journalists and editors. By researching your industry and target market, we identify which channels will resonate best with your audience and support your business goals — and what types of content will fit those channels.

The Digital PR team is involved in your brand’s content creation strategy from the very beginning, offering expert insight to guide content production — whether that’s directing SEO best practices to boost your website, polishing brand messaging to better connect with your audience, or aligning topics and media angles to deliver the quality thought leadership publications are seeking.

It’s through this collaboration of Content Creation and Digital PR that we’re able to produce high-quality content that’s optimized for your business goals, and share it in the right places with the right audiences.

digital pr relationships

 

Digital PR Services

  • Content amplification strategy
  • Content promotion across digital channels
  • Content outreach to secure digital media placements with high-authority online publications
  • Influencer outreach
  • Digital press release distribution (online publications)

 

Search Engine
Optimization

White hat SEO isn’t just about links and keywords. Achieving real success these days requires a holistic approach.

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Paid Advertising

Generate more leads and online sales with highly targeted display ads, product listings and social media banners.

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Digital PR

Increase brand awareness and establish credibility with digital PR tactics.

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Social Media Marketing

Promote content across social media channels to encourage engagement and create brand loyalty.

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Email Marketing

We develop messaging to educate, engage and drive visitors back to your website.

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Conversion Rate
Optimization

We help fine tune the digital experience on your website in order to encourage visitors to take a desired action.

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Content Marketing

We craft original, high-quality content that captures and engages your target audience.

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Analytics and Reporting

We help you to collect relevant data and convert it into meaningful, actionable insights.

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What We
Do Best.

Main Path is a digital marketing agency specializing in helping small and mid-sized businesses that cannot support hiring their own digital marketing department.

Based on each client’s individual needs, we develop a customized, multi-channel digital marketing strategy that leverages the interconnectivity of the web to ensure all of your online marketing channels are working together to help drive results.

This includes search engine optimization, paid advertising, social media marketing, conversion rate optimization, content marketing, analytics and reporting.

For nine years we’ve driven results for our clients through high-quality services and deliverables.

Are you ready to win the web?