To be done right, you have to spend time building relationships with high quality partners, while also getting the right volume of content distributed.
You have to establish relationships in your market or industry that can help get your content to the right audience; however, publishers and partners are not interested in one-time, or ad-hoc relationships. They will want to verify the quality of your content and only partner with companies that can produce enough quality content on an ongoing basis to make that relationship worth their time.
Unless you are a Fortune 1000 business, chances are you do not have the in-house expertise, time, or assets to effectively execute this type of campaign. Developing relationships with the right channels to get your content distributed requires a lot of time, knowledge, patience, and a great sales pitch.
But relationships are only half the battle. The content you distribute also needs to be structured properly if you want it to drive search engine equity back to your website. This is why we incorporate a distribution and outreach program into all of our marketing campaigns. It allows us to maximize the overall SEO value of your content, while also placing content with partners that can drive direct traffic, leads, and sales back to your website.
This is just a taste of the challenge businesses face when trying to set-up an effective distribution and outreach program.
Main Path generates a lot of quality content each month across all of its clients. Therefore, Main Path has “buying power” with major publications, local news outlets, niche blogs, industry-specific media hubs, and other websites. We leverage this buying power to negotiate deals with all of these different distribution options. These sites want a steady flow of content, not just a couple of one-off pieces each year. So, just like any company who deals in volume, Main Path gets these sites to listen to us and to establish an ongoing relationship that we can leverage for all of our clients.
As we have mentioned though, establishing these distribution relationships is just half the battle. Main Path ensures that your content not only gets placed on the right types of websites, but also is optimized to drive the most equity back to your website. Getting a link (structured properly) pointing back to your website, from an authoritative and relevant website, is like gold in the eyes of search engines. Many publishers have very strict requirements on what types of links can point back to target sites. Main Path structures relationships with these publishers so that we can extract the most value possible for our clients and link building services.
Every piece of content that Main Path generates for its clients has a specific purpose. Some content pieces are designed to live on the client’s website, while others are created for distribution to major publications, niche or industry-specific websites. Every piece of content we generate has a designated distribution and outreach effort assigned to it through our data-driven formulas. We have put a lot of thought into how to conduct an effective distribution and outreach program for our clients and have built a process that drives results for our clients. Contact us today to learn more.
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Main Path is a digital marketing agency specializing in helping small and mid-sized businesses that cannot support hiring their own digital marketing department.
Based on each client’s individual needs, we develop a customized, multi-channel digital marketing strategy that leverages the interconnectivity of the web to ensure all of your online marketing channels are working together to help drive results.
This includes search engine optimization, paid advertising, social media marketing, conversion rate optimization, content marketing, analytics and reporting.
For nine years we’ve driven results for our clients through high-quality services and deliverables.
Are you ready to win the web?