Businesses are built on relationships. Social media offers a digital space for strengthening those relationships.
If you’re ready to expand your brand’s reach and make worthwhile connections with your target market, it’s time to flex your social skills. We’ve got the tools and expertise to help you do that.
We’re not just social butterflies — we’re social worker bees. At Main Path Marketing, we employ data-driven tactics to amplify your brand’s voice and engage your consumers across the right channels. Our skilled social media team covers everything from audience research and optimization of relevant social platforms, to crafting winning messages that reflect your brand’s personality and attract the right audiences.
We promote more than just what you sell — we promote who you are. Social media marketing enables you to meet your consumers where they’re already spending time, and broadcast your brand’s values, personality, and identity. The high-quality original content you share acts as your brand’s voice, and there’s no better place to be heard than on the platforms where your consumers are already searching for interesting, entertaining, and shareable content.
The beauty of social media is that it’s a two way street; by connecting with your audience on a regular basis and encouraging them to interact with your brand, you effectively foster loyalty, raise brand awareness, and drive traffic back to your website.
Through both paid and organic strategies, we build your brand’s digital presence amid your consumers’ favorite social communities. This is where brand loyalty is born and nurtured.
It’s easy to become overwhelmed by the vast number of social communities; each one with its own rules, standards, and culture. We’ll let you in on a secret. Your brand doesn’t need to be active on all existing social media platforms — you just need to be on the right ones.
Navigating the relevant channels for your business can be a challenge. Each social platform has its own intricacies when it comes to user activity, promotional strategies, and posting guidelines; and each caters to a particular audience. That’s why it helps to have a team of dedicated social media strategists on your side, well-versed in all platforms and their strengths.
We identify the channels best suited to your brand based on the behaviors, interests, and preferences of your target market. With our extensive knowledge of social best practices and trends, we’re able to focus efforts and proven tactics on the platforms where your target audience is most active — maximizing the impact of your money and resources.
Once we’ve identified the right channels, how do we build brand recognition and foster consumer engagement?
With targeted, proven digital marketing strategies. Our social media team is driven by data; we look at metrics such as the time of day your consumers are active, the types of content they like to see, and more. We combine this insight with best practices for each platform to create a social media marketing strategy tailored for your business goals. We then monitor how your content performs and how users are responding, to assess what’s working and continually adjust your brand’s marketing accordingly.
We specialize in combining earned, owned, and paid media strategies, allowing them to build on each other to magnify results for your business.
Our social media team works closely with the content marketing and digital PR teams, to ensure that from the very beginning, content is produced with your target market in mind. We know what makes content interesting, relevant, and shareable. High-quality original content is the heart of your brand’s image; content that truly resonates with consumers isn’t just clicked on, it’s shared from user to user. This is the foundation for building a loyal fanbase.
From blog posts and media placements to infographics and resources, we promote your owned and earned content across the appropriate social media channels to foster digital interactions with your consumers. We complement this with outreach to social influencers, in order to get your brand exposure with a more targeted follower base. Influencer marketing harnesses the power of social influence, by recognizing active users who have built up strong followings and can propel your brand in front of more eyes.
We build on your organic results, by employing paid social media tactics to amplify your content across wider audiences; increasing reach and driving more traffic back to your website. We optimize boosted and promoted posts on pertinent networks, to magnify your most successful content. Our combination of paid and organic approach allows us to make the best use of your resources, in order to have the largest impact on brand exposure and web traffic.
We’re ready to help you build a stronger relationship with your consumers, by engaging them on the social networks they love most.
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Main Path is a digital marketing agency specializing in helping small and mid-sized businesses that cannot support hiring their own digital marketing department.
Based on each client’s individual needs, we develop a customized, multi-channel digital marketing strategy that leverages the interconnectivity of the web to ensure all of your online marketing channels are working together to help drive results.
This includes search engine optimization, paid advertising, social media marketing, conversion rate optimization, content marketing, analytics and reporting.
For nine years we’ve driven results for our clients through high-quality services and deliverables.
Are you ready to win the web?