July 10th, 2008
A couple of weeks ago Spot Runner contacted us by phone stating that the following post "Google TV vs. Spot Runner" contained inaccurate information about their company. They asked that we either remove the post or correct the inaccurate info.
We have corrected the inaccurate info in the original post and we are posting their official responses (below) to our previous statements. We have also provided a link from the original post pointing here for updates.
Here’s the exact response to our points that Spot Runner submitted to us in it’s entirety. I can’t vouch for the accuracy of this info but I’d love to hear what you all have to say about their services. The items marked in bold are the original descriptions written by Best Rank from our previous post. Directly below Best Rank’s description is Spot Runner’s revisions:
1. BestRank: Customers can select from a huge video library, Spot Runner charges a modest fee of around $500 to personalize your video.
1. Spot Runner customers can select from an extensive library of professional, high-quality ads which will then be customized with a customer’s images, messages and a new voiceover for as low as $499 depending on the level of customization. Spot Runner can also produce a completely custom ad from scratch, and can deploy the Spot Runner Production Network to any business in the United States to capture on-site footage of our clients’ businesses – such as images of their storefronts, customer testimonials, employees at work, product demonstrations and local landmarks. A customer can also use an ad they have created themselves.
2. BestRank: Spot Runner owns and controls your ads.
2. If a customer already has an ad, they can bring it to Spot Runner for placement and they retain ownership of the ad. When using a Spot Runner library ad, Spot Runner retains ownership of the template; however that ad is reserved for the customer’s exclusive use in the selected geographic area for the duration of their campaign and for a period afterwards.
3. BestRank: The minimum amount for a television schedule is $1000 per day
3. Spot Runner does not have established minimum buys. Based on its extensive experience in this space, Spot Runner works with clients to determine the minimum budget necessary for a campaign to be effective, especially relating to a client’s geographic target and campaign type.
4. BestRank: Spot Runner manages your ads according to your budget and preferences, you don’t have control on any negotiations.
4. Spot Runner’s media planning division works closely with a client to define their target audiences and locations to develop a media plan. Spot Runner then negotiates the buy on behalf of its clients.
5. BestRank: Spot Runner controls when and where your ad will show. You can see where the ad was shown only after the ad was aired
5. Spot Runner relieves their customers of the complex issues of buying airtime themselves and provides every customer with the services of an expert media planning team. After working with the customer to define their targets and the goal of their campaign, Spot Runner’s media buying team places the ad buys accordingly. Customers are well aware of what channels their ad will be running on as well as the daypart.
6. BestRank: You are not allowed to control your ad on any shows
6. Customers work closely with Spot Runner to define the best channels to advertise on to reach their target consumer. Spot Runner can also negotiate advertising during specific programming.
7. BestRank: You can buy local and National, the company is going after National Advertisers
7. With Spot Runner you can purchase local, regional and national advertising. Spot Runner’s proprietary geo-targeting technology allows customers to target down to individual neighborhoods. Spot Runner focuses both on local and national advertisers.
8. BestRank: You are allowed to run political ads
8. Spot Runner recently launched its Political Advertising Program catering specifically to the needs of candidates and causes. With this program, Spot Runner aims to leverage the internet and new technologies to open the door for candidates and cause-related initiatives to run highly targeted ads on TV, radio and online.
9. BestRank: You do not have the ability choose specific TV programs
9. Spot Runner can negotiate advertising during specific programs.
10: BestRank: Spot Runner controls when and where your ads will show
10. Spot Runner builds an airtime schedule to reach a customer’s target consumer on the channels they watch in their area of operation, providing detailed reports after the ad airs so they can track their results and grow their business.
11. BestRank: Spot Runner cannot tell you when your ad will air ahead of time
11. Spot Runner provides clients with information on when and where their ads are going to air.
12. BestRank: Greater Broadcast with mostly cable providers which provide a bigger coverage. Dish Network and other direct broadcast combined reach less than 17% of U.S. households, according to Nielsen Media Research (source Spot Runner FAQ section).
12. Spot Runner’s reach includes national and local broadcast and cable networks, a significantly larger portion of U.S. households than what is reached by satellite direct broadcast alone which, all providers combined, reaches less than 17% of U.S. households. Not only does Spot Runner have a geographical reach throughout the U.S. but it also has the proprietary technology to geo-target down to individual neighborhoods.
We still believe that Google TV has a more friendly service, which is easier to integrate with other marketing efforts. But we apologize for any inaccuracies in the original post. Sorry Spot Runner, no hard feelings.
• 10 years ago
I have seen a Spotrunner rate which was 800-percent the regular network rate (I have it in my files because I just couldn’t believe it!). You won’t see that happen with the award-winning agency Cheap TV Spots which produces and airs custom made ads. Not too many other agencies can challenge CheapTVSpots for quality and low cost. Spotzer like Spotrunner makes template ads which look like ads shared by everyone else. Even Google will likely charge too much for air time or make air time clients bid against each other like adwords. I’m pretty sure self-made TV and web ads from templates and self-service air time are a fad whose time is past because the clients got smart. File that business model under “death watch.”
• 10 years ago
• 10 years ago