Any savvy digital marketer knows that infographics are one of the most effective ways to capture an audience’s attention. Our brains are highly visual:
- ½ of the brain is dedicated to visual information
- 65% of the population are visual learners
- The brain processes visual content 60,000x faster than text
And images and infographics are very effective marketing tools:
- Blog posts with relevant images receive 94% more page visits and engagement
- Colorful visuals increase willingness to read a piece of content by 80%
- Infographics are liked and shared on social media 3x more than other content types
Google Trends shows that search volume for infographics started rising in 2010, and has increased every year since then.
One of the hardest parts of completing your own infographic is communicating with designers about how you want your infographic to look. There are many infographic design styles out there, and each designer will have their own preferred style, strengths, and weaknesses.
Read on below to see four popular infographic styles and find the style that will work best for your project.
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- Illustrated infographics are characterized by illustrated, often cartoonish graphics
- Using illustration gives an infographic personality, and brings a thought to life
- This style is very creative and can incorporate many different illustration styles
- The biggest pro of using an illustrated graphic style is that the illustrations do not have to be realistic to be understood
- Minimalist style uses simple illustrations, fonts, and colors
- The goal of this style is to remove distractions, staying clean, organized, and calm
- It is important to use negative space and contrast in minimalist style
- Minimalist graphic design is inspired by the art movements of minimalism and De Stijl
- This style was made popular by Microsoft products (most notably, Windows 8), but is now used in many different platforms
- Flat style is a simple depiction of real things, with 2D design
- Flat style removes all extra details and elements that can give the illusion of three dimensions
Realistic Style (Skeuomorphism)
- Skeuomorphic design uses shading and lighting to make images seem realistic and three-dimensional
- This use of shading or photo-realism makes the design seem more realistic and tangible
- This style also makes use of realistic textures – think paper or wood
Conclusion: The style you choose will depend on the topic of your infographic, your goals, and your personal taste. So what are you waiting for? Grab this guide and start designing your own infographic today.