September 15th, 2015
Content Marketing, Pay Per Click, Search Engine Optimization
Today, statistics show that approximately 40% of the world has internet connectivity – a percentage that equates to over three billion people online – and that number is growing fast. Consumers are finding new ways to take advantage of the World Wide Web as part of their everyday experience.
If they’re not browsing on their desktop for information at work, then they’re scrolling through social media on their cell phones, or playing games on a tablet. With so many people entangled in the digital threads of the online world, businesses can only benefit from learning how to engage with, attract, and maintain customers on the web.
Unfortunately, it can be difficult to use the internet to your advantage – especially when there are so many competitors within the same industry trying to attract the same consumers. In order to draw in valuable and loyal customers, businesses must rely on a combination of incredible marketing, engaging practices, and relationship building techniques to snare their audience and keep them coming back for more.
Because customers, even within the same industry, are often unique when it comes to their preferences and requirements, businesses need to cast a wide net – a method which involves the use of numerous interconnected plans and strategies. From content marketing, to SEO, social media, to PPC and analytics, an interconnected digital marketing strategy is pivotal to success – so what sort of things might that strategy include?
When attracting online business today, good content can be the cornerstone that attracts your customers, persuades them towards a particular reaction or action, and offers an opportunity for valuable engagement.
Beyond that, content also gives you the opportunity to prove your knowledge on a subject – making you an authority within your industry and promoting your credibility – while advertising your service or product, enhancing customer interaction, and increasing traffic.
When combined with things like SEO and analytics – the right content can offer a measurable insight into which topics are the most effective at attracting traffic, and influencing customer conversion.
What’s more, when combined with social media strategies, content marketing can be a solution that allows businesses to offer valuable answers to questions their audience are asking – while encouraging customers to “share” the information they’ve found with new potential consumers.
Analytics forms a crucial part of any digital marketing strategy as it provides valuable data which can enhance and improve a company’s current methods. Analytics can give you an insight into which areas of your marketing strategy are working well, and which require extra attention – allowing you to tweak each part of your online presence for the optimum impact.
Analytics shows you which social media platform appeals most to your target audience, and which channels are the best points for conversion. The more you use it, the more analytics can offer data that allows you to re-target and re-interpret your efforts towards a successful campaign. Just remember that consumer behavior is constantly changing, so businesses must be diligent with their analytics efforts.
Businesses tend to overlook email marketing as a way of reaching out to their consumer base. However, if your blog prompts people to subscribe, this will require them to hand over their email address, and you can use this information as a crucial part of your marketing strategy.
Email marketing can be a great way to show off snippets of future content to keep your audience coming back to your website, or encourage users to take part in a competition running on social media. What’s more, email can be a fantastic way to pull someone back to a landing page or product page if they haven’t converted during their last visit.
Lately, social media has earned its position as a valuable part of the digital marketing sphere. According to Hubspot, 92% of marketers consider social media to be an essential part of their business. With these platforms, you can share quotes or snippets of important content from your blog and website or offer information about specials and news for your brand.
Social media platforms can provide the perfect opportunity for consumers to engage with your brand – and when they do, they provide valuable information that can enhance your marketing strategies in the future. Just remember to maintain the same image, tone, and branding across all platforms: consistency is key.
Those are just some of the important factors that a business should consider when encompassing an interconnected digital marketing strategy. When you add in elements such as distribution, SEO, CRO, PPC, and Web Development – you will be on your way to a comprehensive method of obtaining an un-ignorable online impact.
Which strategies for digital marketing do you already use, and which do you need to adopt for a fully interconnected digital marketing strategy? Let us know in the comments!
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