Even though we’ve had it up on our site for a few weeks, I’d like to announce the Organic SEO Click Distribution Calculator tool, which can tell you how many estimated organic clicks and dollars you would receive from a single keyword ranking position in Google.

Kind of a neat tool because if you were ranking say at position six for a particular keyword but wanted to know about how many more organic clicks you could get if you were to rank at number one, well now you can!

There are a couple of ways to use the tool

  • Enter your current traffic level and the position at which you receive that level of traffic to get an estimate number of clicks.
  • Enter a total number of searches to get an estimated number of clicks.  You can take a look at wordtracker, keyword discovery, Google adwords or just take a stab in the dark.
  • …and you may also calculate the amount of revenue you would make per keyword click, assuming you knew how many page views it takes to make X $$ in revenue, usually good for sites that run ads.

How does it work?

Actually you can read all about it here.  Essentially we took the click distribution percentages (found in the comments of the linked post) from the 2006 leaked AOL/Google usage data and plugged them into a web application that spits out relative traffic volumes and dollars amounts.

A few things to note about the click distribution tool

  • This can be a great way to understand how much more traffic you might receive if you put in the extra effort at ranking well.
  • Ranking well for a single keyword term usually isn’t the best goal (and doesn’t make much sense) to take on if you’re a business owner, however ranking well for a distribution of keywords is much better.  If you add up the traffic numbers you’re currently missing for several keywords you might start to think twice about sitting around and not investing in search.
  • The tool isn’t perfect, it’s just an estimation.  The numbers are generated from a data set based on a sample of Google usage data, so some keywords may produce more or less traffic in reality.
  • Because there are less clicks performed than the number of searches (not every search results in a click), the amount of clicks produced by the tool is likely to be slightly higher than actual numbers.  I haven’t yet seen any data on the actual ratio of searches to clicks (here is one suggested source, you’ll need to pay to view it though) but when I do I will build it into the tool.

I’m always open to suggestions on improving the tool, just let me know!


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