August 30th, 2012
I always make it a priority to never miss a movie or television show’s title sequence. You never know when design inspiration will hit you. I’m talking about deriving inspiration from the clever uses of kinetic typography, composition, animation, compelling illustration, colors, and engaging content. So, if you’re looking for creative stimulation for a website idea, a title sequence is a great place to start.
First, let’s define the term “title sequence.” According to Wikipedia, “A title sequence is the method by which cinematic films or television programs present their title, key production, and cast members, or both, utilizing conceptual visuals and sounds. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.” Opening title sequences set up the tone and theme of the movie or show, delivering to the audience a first impression. Designing a website’s homepage is much like creating a title sequence. You set up a theme that needs to be kept consistent throughout the entire website. There is also the importance of the composition of key elements or placement of calls to action. For example, in a title sequence, these are names of actors or production members.
You would think this strategy can only be achieved by using animations on your website. But that’s not absolutely necessary. By simply using the design theory of “visual direction,” you can control the direction in which your audience views your page. The “look and feel” of your layout will greatly strengthen the usability of your design.
Say you’re designing a wine-related website for a client. You are automatically presented with plenty of design ingredients that you can strategically combine together to set up a theme. As the saying goes, “If you’ve got it, flaunt it.” The simple concept of a wine bottle and cork-inspired menu bar takes those preexisting ingredients and turns them into something unique, effective, and relevant.
Translating these ideas to website design may seem daunting at first for the fear it might turn out looking hokey. But as always, with enough motivation, brainstorming, sketching, and just the right execution, the end result can be very engaging.
Where else have you found inspiration for your designs? Feel free to share in the comment box below.
Other title sequence resources:
25 Awe-Inspiring Film Opening Title Sequences
The 60 Coolest TV Show Title Sequences of All Time
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