What if Google went out of business tomorrow?

If Google were to, for some odd reason, shut down their website and never do business again starting tomorrow, how could you guarantee traffic delivery? Aaron Wall posts a great idea, stating that:

…some of the best SEOs think of the web more in terms of the Cluetrain Manifesto, viewing the web as a series of markets and conversations, realizing that if they are frequently talked about then search rankings are a by-product of that.

Web traffic as a by-product of human popularity and not direct search engine rankings: now there’s an idea!