If Google were to, for some odd reason, shut down their website and never do business again starting tomorrow, how could you guarantee traffic delivery? Aaron Wall posts a great idea, stating that:

…some of the best SEOs think of the web more in terms of the Cluetrain Manifesto, viewing the web as a series of markets and conversations, realizing that if they are frequently talked about then search rankings are a by-product of that.

Web traffic as a by-product of human popularity and not direct search engine rankings: now there’s an idea!

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