This is a guest post by Danielle Thomas from

When the iPad was first released in 2010, Steve Jobs made the bold prediction that tablets and smartphones would soon replace laptops and PCs as principal devices for most people.

At the time, Apple fans rallied around Jobs and regarded his bold prediction as yet another proof of Job’s prophetic powers, and Apple detractors, such as Microsoft CEO Steve Ballmer, went crazy, calling Jobs everything from a lunatic to an idiot on various social media platforms.

Well, here we are two years later, and the tablet world has exploded. And even Microsoft is entering the market with its release of the Surface tablet. Today, it seems that laptops are going to fade into slow obscurity as tablets and mobile devices become the primary devices people use to engage in an inter-connected, mobile, technological society.

Google conducted a study in early 2012 in order to collect data about smartphone owners.  The study was conducted in the U.S., France, Germany, the U.K., and Japan, and the results were both surprising and astounding. Seventy-eight percent of Internet users access the web from their smartphone, while only 68 percent use a desktop or laptop computer. Of those interviewed for the study, only 13 percent owned a tablet. The simple conclusion is two-fold: the tablet market is still in its infant stages of market penetration and the mobile industry is exploding.

More Facts

In order to understand just how significant the market potential is in mobile marketing, consider the following facts:

  • There are roughly 7 billion people on earth and 5.1 billion own a cell phone. (Mobile Marketing Association, Asia, 2011)
  • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text. (, 2011)
  • 91% of all smartphone users have their phone within arm’s reach 24/7. (Morgan Stanley, 2012)
  • 70% of all mobile searches lead to action within 1 hour. Seventy percent of online searches result in action in one month. (Mobile Marketer, 2012)
  • 52% of all mobile ads result in a phone call. (xAd, 2012)

What do these facts convey? Phones are a part of the average person’s lifestyle. The fact that 91% of smartphone users have their phone within reach 24/7 is a staggering statistic outlining exactly how direct and near consumers are to companies who choose to shift attention in their online marketing strategy to include mobile marketing. The opportunity is simply huge.

How To Get Started

The simplest way to launch a mobile marketing effort is to simply take one’s website mobile. Many small businesses are utilizing blog platforms such as WordPress. This makes initial mobile marketing efforts relatively easy. For platforms like WordPress, there are generally a number of good, cheap plug-ins that render and design one’s website so that navigation and visual presentation on mobile devices are optimal.

If one does not yet have a website or is utilizing a site that has no easy transition to capitalize on a mobile platform, consider creating a new WordPress site, which can often be done for only a few hundred dollars.


Listen to Google. They have put together a list of best practices at  This list outlines essential steps that must be covered if a company decides to go mobile.

The mobile consumer industry is still very much in its infancy. Thus, there is no better time to get started with a basic mobile marketing plan than right now.



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