Win The Web Episode 037 Includes: Super Bowl Ads, Akron Basketball, and SEO

In this episode, Alan and Andrew cover the Super Bowl commercials according to social ratings. Akron College, Internet Marketing Super Stars, use Twitter handles on game day jerseys. Also we received great feedback from an international listener on Zemanta. A great local keyword search tool in the Tool Shed and we discuss SEO industry leaders and who to follow. And, of course, a bunch of Internet marketing knowledge dropping!

Highlights from the episode:

  • Just a couple tips to keep you coming back for more on E-commerce SEO tips from Jason Kreidman
  • Andrew’s obvious undying love for the patriots and commercial ads
  • Disappointing Super Bowl commercial ads with low percentage of social and website mentions
  • The importance of focusing on hashtags and using a call to action–getting the public involved in conversation #SocialTV
  • Akron College Basketball, Internet Marketing Super Stars, use game day jerseys to advertise players’ Twitter handles
  • Win The Web loves you, International listener Filipa, and your feedback love about Zemanta
  • This episode’s Tool Shed mentionable: How to use a local marketing keyword tool to cut down your keyword research time and find areas around you that you never knew existed
  • A much-appreciated congratulations on our first-page ranking on Google
  • Legitimate tips on where to find helpful SEO tools
  • Whiteboard Fridays with Rand Fishkin from SEOMoz, an SEO industry leader
  • A must-follow, top-notch, reputable content provider: Matt Cutts, the face and pulse of Google
  • Changes in SEO are not in the big picture, but in the details, and pumping out quality content is always number one
  • Check out next week’s interview with a very rapidly growing Internet leader

People mentioned in episode #37:

  • Jason Kreidman, International Listener: Philippe (?), Matt Cutts, Rand Fishkin, Barry Schwartz

Resources mentioned:

  • Zemanta, Local Keyword Tool (, Best Rank Blog, SEOmoz, G+ Community Pages

Tweet worthy mentions:

(3-4 tweet mentions)

  • College jerseys: From Ringworm to Internet Marketing Super Stars!
  • How to hone in your #SEO keyword research with local tools
  • An amazing #SEO leader @RandFish and Whiteboard Fridays


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