August 11th, 2010
Pay Per Click
And so…it begins! Yahoo has already started to serve up Bing’s organic results for some searches, and now the time has come for Yahoo! Search Marketing and Microsoft adCenter to combine their paid search services and results as well. Beginning in October 2010, Yahoo will begin walking advertisers through the step-by-step process of moving their campaigns to Microsoft adCenter, which will become the default platform for creating and maintaining paid ads on both Yahoo and Bing. So what do you need to know in order to hit the ground running with your PPC campaigns once the Yahoo/ Bing Merger takes full effect? Below are tips and ideas:
If You are Currently Advertising on Yahoo and/or Bing:
If You are Not Currently Advertising on Yahoo and/or Bing:
From a search marketing standpoint, there is alot of debate going on as to whether or not the Yahoo/ Bing merger is going to be good or bad for advertisers and businesses. I, for one, think the merger is a move in the right direction. Managing hundreds of campaigns and ad groups, thousands of keywords, daily budgets, bids, etc. across three separate accounts is a time consuming task, to say the least. Cutting that work load up to 33% is something I think any search marketer and online advertiser will welcome. Additionally, I believe the Yahoo/ Bing merger will provide paid search advertisers a legitimate alternative to Google Adwords by effectively combing two search markets that were previously fragmented. For those advertisers who have relied solely on Adwords for their paid search for various reasons, the merger will present a tempting opportunity to diversify their online marketing channels.
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