Digital marketing can be a great way to reach new customers and increase revenue for your business, but it can also be expensive if you make mistakes. In this blog post, we will discuss some of the most common digital marketing mistakes that businesses make, and how to avoid them. By avoiding these mistakes, you…
Pay-per-click advertising (PPC) is a strategy used to build engagement. It continues to be one of the most popular marketing techniques for professionals. For medical and dental practitioners, PPC is an effective way to reach your business goals without losing control of your campaigns and your budget. PPC works well for people who want a…
Ad fraud, fake news, and privacy issues make it difficult for digital marketers to navigate the internet. Ad fraud can completely undermine a business’s marketing campaigns, and these forms of fraud are usually very well hidden and can go unnoticed if marketers don’t know what to look out for. When it comes to using ads…
Including video in your digital marketing strategy is a must in 2022. Out of all the content types – photos, blogs, email – nothing garners a high ROI than video. In fact, 84 percent of people say they get convinced to make a purchase after watching a brand’s video. While the upsides are endless, they…
The importance of social media presence for any business has been highlighted by the 21st century. It’s essential that your company, like others, invests time and resources into developing a strong brand presence to complement your website or e-commerce business. You’ll need a strategy to communicate with your followers frequently by sending out targeted messages….
Digital transformation is a process that all businesses should undergo to stay ahead of the curve. It can help improve efficiency, communication, and collaboration within an organisation. By integrating digital transformation into your marketing strategy, you will be able to reach more customers and generate more leads. However, it can be challenging to integrate digital…
For any form of marketing or advertising to be effective, it needs to have a well thought out strategy behind it. Having a good marketing strategy in place allows you to define goals for your business and provide you with the metrics by which to measure its success. Your marketing strategy has far-reaching effects on…
If you’re thinking of running a digital marketing campaign there are a lot of elements to think about. From knowing what type of marketing you want to use, to understanding who you’re pitching it to; you need to put a lot of thought into every component. We’ve created the following guide to digital marketing campaigns…
Anyone who has access to the internet these days knows how powerful social media has become not only for individuals but also for businesses. People use various platforms like Facebook, Twitter, and Instagram to engage with their customers, introduce new products, and even sell services. To do this the right way, however, many businesses need…