How do you decide what type of content to use in your digital marketing strategy? The key lies in the brain.

The way the brain processes different types of content affects a viewer’s emotions and impressions.

You can use the way brain processes information to get the best responses to your content marketing efforts.

brain processes content infographic

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Written Content

Content Types:

  • Blog Posts
  • Website content
  • E-books
  • Whitepapers
  • Case Studies

When we read, our brains attempt to put us in the shoes of the author or protagonist.

Our brains are activated in the same area, whether we read about something or see it in real life.

Best For:

  • Creating a relationship between brand and consumer
  • Showcasing expertise and experiences
  • Building consumer trust
  • Evaluation & comparison of your products and services
  • Sharing Customer testimonials

Graphic Content

Content Types:

  • Infographics
  • Slideshows
  • E-books

Visuals help us to remember and understand content more quickly.

Images are stored in our long-term memory.

As much as 50% of our brains are wired to receive visual input.

It takes you about 1/10 of a second to understand a visual scene.

It takes you 250 milliseconds to process a symbol, and attach a meaning to it.

Best For:

  • Presenting complex data and ideas
  • Attracting attention & interest to your brand
  • Creating memorable content
  • Making a persuasive argument

Interactive Content

Content Types:

  • Quizzes
  • Interactive Infographics

Interactive content combines visuals, stories, and participation, tapping into multiple regions of the brain.

Participation leads to higher rates of retention and learning.

Readers feel catered to and heard when they receive a personalized quiz results.

Interactive content is highly shareable on social media – quizzes and quiz results are the most shared media type on Facebook

Best For:

  • Creating content to be shared on social media
  • Engaging a reader on a personal level
  • Developing an interactive experience that will be remembered

Video Content

Content Types:

  • Brand/Culture Videos
  • Video Blogs (Vlogs)
  • Instructional video
  • Webinars

Videos enhance emotional connection with viewers, through a mix of intonation, pitch, movement, body language, and other behaviors.

The brain processes video 60 000 times faster than text.

Watching a video does not require active participation, so it doesn’t take up as much energy for the brain to process.

Best For:

  • Sharing personal stories about your company, history, and brand
  • Forming emotional connection with viewer
  • Showing how to do something

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How the Brain Processes Different Types of Content [Infographic] | American Marketing Association of Orlando • 4 months ago

[…] folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they […]
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What kind of content is best for your brand's audience? - The American Genius • 4 months ago

[…] ways to reach our consumers, the key to being successful is finding the right way. Luckily, MainPath Marketing breaks down how marketers can get inside consumers’ heads by understanding how our brains process […]
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