November 10th, 2016
Content Marketing, Creative
How do you decide what type of content to use in your digital marketing strategy? The key lies in the brain.
The way the brain processes different types of content affects a viewer’s emotions and impressions.
You can use the way brain processes information to get the best responses to your content marketing efforts.
When we read, our brains attempt to put us in the shoes of the author or protagonist.
Our brains are activated in the same area, whether we read about something or see it in real life.
Visuals help us to remember and understand content more quickly.
Images are stored in our long-term memory.
As much as 50% of our brains are wired to receive visual input.
It takes you about 1/10 of a second to understand a visual scene.
It takes you 250 milliseconds to process a symbol, and attach a meaning to it.
Interactive content combines visuals, stories, and participation, tapping into multiple regions of the brain.
Participation leads to higher rates of retention and learning.
Readers feel catered to and heard when they receive a personalized quiz results.
Interactive content is highly shareable on social media – quizzes and quiz results are the most shared media type on Facebook
Videos enhance emotional connection with viewers, through a mix of intonation, pitch, movement, body language, and other behaviors.
The brain processes video 60 000 times faster than text.
Watching a video does not require active participation, so it doesn’t take up as much energy for the brain to process.
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